Research Papers on Marketing Case Studies

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Gap Inc. Case Study

    This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana Republic, Old Navy and Forth and Towne. The paper examines the way the brands are differentiated in terms of positioning and target market and assesses whether it was due to cannibalization that the Gap brand has seen as decline or if there are other explanation. The bibliography cites 3 sources.

  • NetFlix Case Study

    This 11 page paper looks at the case of NetFlix the online DVD rental company, considers the current strategy and sources of competitive advantage, examines the reasons behind the company’s success and considers the way it may need to change and adapt in the future with new technology such as video on demand impacting on its’ business model. The bibliography cites 12 sources.

  • Tambrands; Marketing Case Study

    This 4 page paper examines the marketing case study of Tambrands; manufactures of Tampax. The paper looks the wisdom of the company becoming part of the Proctor and Gamble Corporation and the way in which advertising has taken place in different markets with different levels of resistance to tampon products. The bibliography cites one source.

  • Amazon.com Case Study

    This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources.

  • Populations Services International Marketing Case Study

    This three page paper examines aim marketing case study supplied by the student. Population Services International (PSI) has been employed to market the Raja condoms and Maya contraceptive pill in Bangladesh. The sale of the condom is has been successful, but the Maya pills have been less successful. The paper considers why there have been difficulties in marketing than and suggests a new strategy to improve sales. The bibliography cites two sources.

  • CASE STUDY EXAMINATION: CATERPILLAR CORP

    This 4-page paper examines the need for management change at Caterpillar Corp. The paper takes the bones of a Harvard Business School case study, and makes recommendations. Bibliography lists 2 sources.

  • Breathe Right Strips Case Study

    This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe Right strips with the use of three stage marketing model. The paper outlines a problem the company is facing in terms of marketing, analyses the situation and makes recommendations concerning the way the company should change its’ marketing.

  • BMW "Newness" and the Product Life Cycle (Case Study Analysis)

    This 4 page case study analysis focuses on the product life cycle. No bibliography.

  • Burt’s Bees; Marketing Case Study

    This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importance of brand identity in integrated marketing three occasions. The second part of the paper applies the concepts of brand identity to the case study assuming the Burt's bees want to launch their products in the United Kingdom. The third part of the paper suggests a marketing strategy for the launch of the product. The bibliography cites 25 sources.

  • AtHoc: Dealing With Disruption: Harvard Business School Case Study (9-806-073) Analysis

    This 3 page paper provides a general analysis. No other sources are cited.

  • Mantero Case Study; Branding

    This 4 page paper is based on a case study supplied by the student. Mantero is an Italian silk company who are seeing sales fall. The writer assesses the strength of the existing brand and considers the current potential communication could be utilized to enhance the brand. The bibliography cites resources.

  • Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)

    This 5 page paper provides an evaluation of the case. Bibliography lists 4 sources.

  • Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

    This 20 page paper is based on a case study supplied by the student. Using marketing and related theories the writer examines the position and source of the difficulties of S&S skincare products and critiques the existing marketing approach. Issues discussed include the segmentation of the market, identification of the target, positioning, influencing the purchase process as well as differentiation and branding. The bibliography cites 10 sources.

  • The Inside Story: A Disgruntled Employee Gets His Revenge (Case Study Analysis)

    This 3 page paper examines this case and provided recommendations. The protection of systems is the focus of attention. Bibliography lists 3 sources.

  • Entrepreneurship: Analysis of a Case Study on Takahiko Naraki

    This 17 page paper examines a case study but also provides generic information about entrepreneurship. Venture capital is examined. Bibliography lists 10 sources.

  • Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture

    In nine pages this paper answers questions pertaining to this case study on global marketing, the Japanese anime sensation Astro Boy and the impact of an international youth culture. Four sources are listed in the bibliography.

  • Cima Marketing Case Study

    Cima manufactures mountaineering and hiking boots. The growth in the market has slowed down and now the firm has to decide on a future marketing strategy. This 7 page paper looks at the future strategies that are open to the company, examines the strengths and weaknesses of each strategy before making a recommendation. The bibliography cites 5 sources.

  • Hansa Pilsner Case Study; Marketing Questions

    This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.

  • Intuit, Inc. (HBS Case Study Analysis)

    This 4 page paper examines this Harvard Business School Case Study. An update in respect to Intuit is also provided. Bibliography lists 4 sources.

  • CASE STUDY PREPARATION

    This 12-page paper focuses on how to develop and write a case study with personnel issues. Bibliography lists 5 sources.

  • NUTRASWEET CASE STUDY

    This 4-page paper answers public relations questions pertaining to aspartame (brand name: NutraSweet).

  • New Balance Athletic Shoe (Harvard Business School Case Study Analysis)

    This 4 page paper provides an analysis for this HBS case study. The analysis is done for HBS No. 9-606-094. No additional sources cited.

  • DFS Case Study

    This 9 page paper looks at the UK furniture firm; DFS, a company that specializes in the sale of sofas. The paper starts by looking at the position of the firm, the strengths and weaknesses, the strategies and the way in which the customers respond to those strategies. The last part of the paper considers the potential future of the firm. The bibliography cites 9 sources.

  • Mountain Man Beer Company Case Study

    This 16 page paper is based on a case study supplied by the student. Mountain Man Beer Company are a small brewery producing only a single beer. However sales have started to fall and they are considering introducing a light beer to compete in the light beer market. The paper assesses the alternatives and presents financial projection for each alterative. The bibliography cites 1 source.

  • Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

    This 4 page paper looks at the marketing undertaken by Adidas during the 2008 Beijing Olympics looking at the sponsorship during the Olympics and the 'heritage' campaign considering how and why they were undertaken and assessing the results of the marketing actions. The bibliography cites 10 sources.

  • Marketing and HRM Advice for Lan Airlines

    This 11 page paper is based on a case study supplied by the student. Lan Airway, a Latin American Airline, has been successful and needs to decide how to compete in the future. The paper examines the case from a marketing and HRM perspective analyzing the case and making recommendation for the future. The bibliography cites 6 sources.

  • Business Decisions for Will Bury

    This 7 page paper is based on a case study provided by the student. Will Bury has developed a new product, and needs to develop a business plan and look at his pricing strategy. The paper presents relevant concepts and applies the, to the case and presents recommendations. The bibliography cites 4 sources.

  • Analysis of Chemicals Company

    A 5 page paper that is based on a case study of this company. The writer identifies the problems and solutions following the line-of-business strategic analysis model. Problems are identified at two levels. First, there is a huge problem with subsidiaries and this is the focus of the paper although the effects of the changes on end customers is mentions. The writer comments on the challenges of a matrix structure and provides recommendations for the new marketing manager. Bibliography lists 4 sources.

  • Marketing Status

    This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on the market it is facing a high level of competition. This paper examines the environment, identifies the target market and marketing goals and then formulates a marketing strategy. The paper is based on a case study supplied by the student. The bibliography cites 14 sources.

  • Lenovo; Marketing Strategy Analysis

    This 5 page paper looks at the case of Lenovo, the purchaser of IBM's PC division. The marketing strategy of the Chinese company that trades in China under the name Legend is examined. The paper is provided on a case study supplied by the student. The bibliography cites 2 sources.

  • A Gender Discrimination Case: Issues at Walmart

    This 3 page paper provides an overview of a case study, in this case that of Walmart and existing sex-discrimination charges against the corporation. Bibliography lists 3 sources.

  • Eastman Kodak and the Digital Imaging Market

    This 5 page paper looks at the case of Kodak and its’ late entry into the digital imaging. The paper considers how Eastman Kodak can best innovate in order to gain market share and increase profit. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.

  • Marketing Tobacco Products; The Ethical Issues

    This 4 page paper considers a case study supplied by the student. The case looks at the marketing of tobacco products by US companies to developing countries and considers whether this may be as ethical taking into consideration a range of outcomes including social and economic. The paper also discusses whether it would be right to prevent tobacco companies from marketing despite selling a legal product. The bibliography cites one source.

  • Australia Soft System Modeling and Rural Tourism

    This 7 page paper considers the subject of rural tourism and the problem of choosing the right channel of distribution. This paper looks at a case study in Australia; Carrick Hill, how this is marketed and the way in which soft systems modelling is well suited to this case. The bibliography cites 9 sources.

  • Marketing Plan Development

    This 8 page paper is a case study in developing a marketing plan for a specific product. This case looks at electrical fencing and suggests a campaign including television and press designed to take advantage of the psychological aspects of marketing messages. The bibliography cites 4 sources.

  • 'Chucks' of Converse

    A 4 page case study of Converse. Converse is a shoe company founded in 1908 in Massachusetts. In 1917, the company introduced a canvas, high-top shoe that it called the "All Star." In the 1920s, a semi-professional basketball player named Charles "Chuck" Taylor joined the Converse sales team and began aggressively marketing the shoe throughout the Midwest as he ideal shoe for recreation and sports. For the next four decades, "Chucks," as they became known, were the shoes to have, particularly on the basketball court. This case study of Converse and Chucks looks specifically at its branding strategy. No bibliography is offered.

  • Marketing of the Discovery by Land Rover North America

    This 8 page paper is based on a case study supplied by the student. The paper is written in three parts, the first part looks at the Range Rover and Land Rover Discovery brand role and characteristics. The second part of the paper assesses the three potential positions that could be used for marketing the Discovery and the last part recommends a specific positing with relevant justification. The bibliography cites 6 sources.

  • Marketing an Ice Rink

    This 4 page paper looks at a case study supplied by the student. Ice Land is an ice skating rink that wants to attract more customers, but marketing has only met with limited success. The paper looks at how and why the current marketing is failing to meet its targets and suggests a new approach. The bibliography cites 2 sources.

  • Marketing Case Study - Amber Inns in 2005

    This 14 page paper is based on a case study supplied by the student. Amber Inns and Suites are a hotel chain in the US, having faced several years of losses the firm is starting to recover. The paper looks at the hotel industry in 2005, the positioning of the firm, the financial performance and the way marketing has taken place and then builds on the past with some new marketing ideas and present a budget based on previous years and the adjustments that are needed to meet the new marketing plan needs. The bibliography cites 12 sources.

  • Marketing Issues at Classic Airlines

    This 4 page paper is based on a case study supplied by the student, looking at the way Classic Airlines is positioned and the way that it is marketing itself with a loyalty scheme. The bibliography cites 5 sources.

  • Bertram Chemical Company (Case Study Analysis)

    This 15 page report contains an executive summary, a case summary, and four other sections. The paper makes recommendations and provides information about trademark infringement. Bibliography lists 5 sources.

  • AN ANALYSIS OF GLEGG WATER COMPANY

    This 4-page paper provides an overview of how Glegg Water Company can introduce its new, superior technology to gain more market share and sales. Bibliography lists 1 source.

  • SPECTRUM BRANDS CASE STUDY

    This 3-page paper presents an overview on Spectrum Brands. Also included is a Nine-Cell Industry Attractiveness matrix. Bibliography lists 1 source.

  • Should Aboca Enter the US Market?

    This 6 page paper is based on a case study supplied by the student. Aboca have the opportunity to enter the US market, the paper assesses whether or not this would be the right decision, looking at other opportunities that are available and practical issues such as the differences in the market and financing. The bibliography cites 10 sources.

  • Innocent Drinks Value Creation

    This 16 page paper looks at the UK firm Innocent Drinks, which specialized in smoothies and fruit based drinks. The paper looks at the firm, the way in which they compete, the products and marketing mix and the competitive advantages that they have developed and how they add value to their operations. The bibliography cites 12 sources.

  • Recommendations for Wal Mart in 2010

    This 5 page paper evaluates a case study written in 2008. Information is included to bring the analysis up to the present. Bibliography lists 7 sources.

  • General Mills and Ready to Eat Breakfast Cereal Market

    This 24 page paper is a in-depth look at the ready to eat breakfast cereal market in the 1990’s the way it had performed and the changes with the entrance of the private labels. The paper goes on to consider General Mills, the strategy that they adopted as a result of the changes, the risks associated the strategies and what strategies may be suited to the firm for the future. The bibliography cites 11 sources.

  • Harvard Business School Case Study Analysis: Giant Consumer Products

    This 8 page paper evaluates the case and makes recommendations. Bibliography lists 5 sources.

  • Analysis and Advice for Omnitel Pronto Italia

    This 21 page paper is based on a case study provided by the student. The case considers the cellular telecommunications industries in several European countries during the 1990s, and looks at the case of the Italian company Omnitel Pronto Italia to assess their position, options and give strategic recommendation how they could compete with the former monopoly competitor within the market.

  • CASE STUDY: BLOCKBUSTER

    This 12-page paper is a case study of Blockbuster Inc. Bibliography lists 8 sources.

  • Apple Case Study

    This 5 page paper evaluates the rise of the ipod and the problem of competition in regard to music downloads. Bibliography lists 6 sources.

  • The Influences and Marketing of Nordstrom

    This 5 page paper looks at a case study on the US retailer Nordstrom supplied by the student and answers questions on the impact of political, legal, regulatory, technological, social, competitive and economic influences on the firm and their marketing and considers how the firm may set up and market itself in a new country. The bibliography cites 5 sources.

  • EHARMONY CASE STUDY

    This 5-page paper discusses eHarmony's brand and potential avenues for expansion. Bibliography lists 2 sources.

  • The Changing Position of Gucci

    This 16 page paper examines a case study supplied by Gucci, examining their competitive position with reference to other luxury good suppliers, traced the strategy changes and position of the company from 1990 to the 21st century, including the acquisitions strategy and then assesses strategy that may be used for further developments. The bibliography cites 5 sources.

  • ROSEWOOD HOTELS: CASE STUDY ANALYSIS

    This 4-page paper analyzes branding through a case study about Rosewood Hotels. Bibliography lists 1 source.

  • ROCK OF AGES: CASE STUDY AND ANALYSIS

    This 5-page paper discusses the case study pertaining to Rock of Ages, a granite quarry and monument manufacturer. Bibliography lists 3 sources.

  • Marketing Analysis of Zara

    This 10 page paper examines the Spanish fashion firm Zara from a marketing perspective, identifying the target markets, positioning, the approach adopted by the firm to marketing, the competitive advantages and ends with recommendations for a new marketing strategy. The bibliography cites 6 sources.

  • Modelo’s Beer Market

    This 6 page paper examines the Mexican beer brewer; Modelo and answers questions sector by the student. Questions included examination of the trends in the global beer market, how and why Modelo successful in entering the US market through strategic alliances, consideration of the next potential market, the challenges of the organization are likely to face the future and a discussion concerning whether or not the organization should undertake diversification. The bibliography cites 3 sources.

  • The Marketing of Real California Cheese

    This 7 page paper looks at a case study supplied by the student and answers a set of 8 questions concerning the way that Real California Cheese (RCC) was marketed, such as the reasons behind the success of the campaign, the importance of the RCC certification as a brand mark, the development of brand personality, the consumer promotion strategies, use of public relations and the importance of the web site.

  • URBAN OUTFITTERS - MARKETING A BUSINESS

    This 4-page paper provides an analysis of the case study "Urban Outfitters Continuing Case Study -- Marketing a Business."

  • Da Vinci Furniture Marketing Case Study

    This 6 page paper is based on a case study supplied by the student. The paper answers 2 question. The first assesses Da Vinci brand furniture using the Brand Asset Valuator (BAV) before and after the scandal regarding Chinese made furniture being sold as Italian. The second question looks at three characteristics the firm may need to look at is launching a new made in China range. The bibliography cites 6 sources.

  • Goals and the Potential Target Market for a Charity Organization

    This 4 page paper is based on a case study supplied by the student. A nonprofit making organization assess the local community need to raise funds. The paper outlines specific goals that may be used and identifies to potentially viable target markets which would be suitable for an effective marketing campaign. The bibliography cites 4 sources.

  • A Branding Plan for a Photography Company

    This 4 page paper is based on a case study supplied by the student. A photographic company wants to launch a new range of portraits, combining artwork with photography, with a high priced targeting and other niche market. The paper presents a potential marketing strategy, looking at the target market, the products is being offered and the way the branding could take place. The bibliography cites 2 sources.

  • The Potential of the Energy Drink Market

    This 11 page paper is based on a case study provided by the student, considering whether the Dr Pepper Snapple Group should enter into the energy drinks market, competing with companies such as Red Bull, PepsiCo and Coca-Cola. The paper examines the characteristics of the energy drink market, and considers the potential target market, looks at the way in which the company may enter the market provides a potential financial projection for the first two years. The bibliography cites 3 sources.

  • Market Expansion for a Gourmet Retailer

    This 3 page paper looks at a fictitious case study, supplied by the student, where Kudler Fine Foods wishes to expand into a new country. Potential distribution channel strategy and pricing strategies are proposed. This paper assumes the company is based in England a wishes to expand into France. The bibliography cites 4 sources.

  • Developing Marketing for McBride

    This 4 page paper considers the way in which McBride Financial Services may undertake market research in order to develop a marketing strategy, and then discusses the strategy and potential marketing mediums that may be used by the company. The paper is based on a case study supplied by the student. The bibliography cites 3 sources.

  • Marketing Gourmet Food for the French Market

    This 4 page paper looks at the fictitious case study of Kudler Fine Foods, where there is a plan to expand the company into France. The paper looks at the market needs, market potential, identifies marketing objectives and proposes a marketing strategy. The bibliography cites 5 sources.

  • Analysis of the Sullivan Ford Auto World Case

    This 6 page paper examines a case study that appears in a text by Lovelock and Wirtz. The eight Ps of marketing are discussed. Bibliography lists 1 source.

  • Proposal to Market to McBride Financial Services

    This 4 page paper is based on a case study supplied by the student. McBride Financial Services wants to market its mortgage services to four states in the US. The writer considers the potential target market and mediums of communication, using these considerations to present a potential marketing plan. The bibliography cites 2 sources.

  • An Internet strategy for Kudler Fine Foods

    This 18 page paper is based on a case study supplied by the student. Kudler Fine Foods want to increase their revenues; the paper puts forward a strategic plan to implement and Internet sales strategy. This is considered by first looking at the company and undertaken an environmental scan. Implementation plan includes a work breakdown schedule, and Gantt chart and a budget. The bibliography cites 8 sources.

  • CASE ANALYSIS: LENOVO AND IBM

    This 8-page paper discusses a case study concerning Lenovo's acquisition of IBM. Bibliography lists 1 source.

  • Marketing Decisions for the Italian Launch of Pringles

    This 5 page paper is based on a case study supplied by the student. Procter & Gamble are preparing to launch Pringles in Italy, a number of relevant issues concerning this decision are discussed, including the flavors it should be used, the marketing message, the distribution medium and a price. The bibliography cites 2 sources.

  • Assessment of the Position of General Mills in the Ready to Eat Cereal Market

    This 20 page paper is based on a case study supplied by the student. General Mills are active within the ready to eat cereal market and are facing a changes, the changes are considered and advance given regarding future strategies, The paper looks at how and why the industry had been able to remain highly profitable for so long, what changes where occurring with the entrance of private labels and the reaction of General Mills. The bibliography cites 17 sources.

  • Planning an Expansion

    This 12 page paper looks at the case study supplied by the student, examining a regional company which is manufacturing and selling cellular telephones. The paper explores the current position of the company, and then presents a strategy for the company to expand nationally and internationally based on the development of a new product. The bibliography cites 6 sources.

  • Amsterdam's Geographical Environment

    This 8 page paper looks at the environment of Amsterdam and the surrounding area and assesses the potential long term effects of its geography. Recent studies are included. Bibliography lists 8 sources.

  • Department Store and its History

    A 6 page discussion of the advent of the department store in consumer culture. Making their advent in the mid 1800s these stores would change the way stores marketed goods and the way consumers shopped for them. This paper discusses store geography, design, and labor considerations, particularly in regard to women. Bibliography lists 1 source.

  • Film Marketing by Genre

    This 4 page paper demonstrates how genre is used within films to provide a marketable commodity, appealing to an appropriate audience, and the ways in which the films 'Goodfellas' and 'The Matrix' are marketed in different formats, such as DVD, video and television. The bibliography cites 3 sources.

  • Golden Age of Hollywood and Exploitation

    A 12 page overview of the economic strategy launched in film production and promotion during the 1930s and 1940s. This strategy, in part, included the dynamics of film production (dynamics of the producer-unit system) and the alliance between studio systems and exhibitors, alliances established through vertical integration. One of the most important inclusions in this economic rationale, however, was the "bankable" star system. Bibliography lists 5 sources.

  • Global Communication's Developmental History

    (5 pp) The history of international communication is as varied as the development of the nations themselves. The speed of development of all communications is linked to the economic progress of that nation. Where once the stories or the information seemed related to the community, then the state, and the nation, now, that same information can be transmitted with electronic speed to almost any where in the world. Yet are we all getting the same news? This discussion will examine the possibility and subsequent history that will put a different slant on the "spin" of international communications. Bibliography lists 3 sources)

  • Leadership and the American Express Company

    A 4 page research paper that discusses leadership at American Express in terms of leadership theory drawn from the latest literature. The writer argues that American Express International is a company that is following the new paradigm toward leadership, as this company's practice draws on the latest ideas in leadership theory. Bibliography lists 4 sources.

  • Sainsbury, Competition, and UK Supermarket Industry Loyalty

    This 30 page paper looks at the way loyalty is gained and retained by supermarkets in the UK grocery sector with the aim of helping J Sainsbury gain market share. The paper presents a literature review looking at loyalty schemes including a section that consider how and why Tesco has been able to gain higher levels of loyalty than other supermarkets. The paper then presents some potential primary research identifying the way loyalty is maintained. The bibliography cites 20 sources.

  • Category Management

    A 20 page paper providing chapters 1 and 2 of an MBA thesis discussing category management from the retailer's perspective and hypothesizing that its use leads to greater customer satisfaction. Chapter 1 is the introduction and provides background on category management, its uses, history and development. Chapter 2 is the literature review for the project. Bibliography lists 31 sources.

  • Comparing Management at United, Delta, and American Airlines

    A 9 page paper discussing the management similarities of the three airlines. American, Delta and United Airlines are all commercial passenger air carriers. Beyond that, they have only a few similarities. All are old commercial carriers that were facing bankruptcy together until the US Postal Service approved air travel for the US Mail in 1925. There, they reached a point of divergence that continues today. It would seem that, because of the emphasis on employee ownership, United would be the 'best' to work for, at least as long as the pilots remain happy with their contract. The management style is appealing because it takes the employees into consideration perhaps more than the others do Bibliography lists 10 sources.

  • Technology and Opening and Operating a Coffeehouse andDance Bar

    This 8 page report discusses opening and operating a coffeehouse/dance bar and the technology that can bring it all together in terms of entertainment, business functions, and management. Numerous challenges exist as part of the start-up process. However, owners of the club are profiled as determined to create a facility that is genuinely prepared to enter the future with every tool high technology can provide. Bibliography lists 5 sources.

  • Gateway Inc. and the Application of Sales Management Principles

    An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.

  • UK Football Club Manchester United and its Marketing Success

    This 10 page paper examines the United Kingdom football club Manchester United and how it is marketed. The club has successfully made the transition from sports club to commercial entertainment enterprise whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. The bibliography cites 12 sources.

  • Market for Sport Shoe Trainers

    This 11 page paper looks at the market for trainers or sports shoes, considers the motivation of the buyers how consumers may the decision to make a outraces and considers what impact this will have on the way marketing should be undertaken by companies in this sector. The paper uses examples from Nike, Reebok and Adidas to illustrate the points raised and show how marketing may be most effective in appealing to the buyers in this market. The bibliography cites 10 sources.

  • Kentucky Fried Chicken and Quality Management

    This 5-page paper examines KFC's attempts to meet quality at its Drive-Through Window (DTW). The questions in the paper are based on a case, Quality Management at Kentucky Fried Chicken,” which was prepared by Uday M. Apte and Charles C. Reynolds in 1995 by the Institute for Operations Research.

  • Public Relations Field and Mathematics

    This 4 page paper examines mathematics as a discipline and how it applies to public relations. A sample chart is included and interpreted. Bibliography lists 4 sources.

  • Production and Pricing at Under Armour, Inc.

    A 5 page paper discussing two items of the marketing mix for Under Armour, makers of performance sports apparel. Nike founder Phil Knight was not overly excited about the changes that needed to be made at Nike after it became a big company, but the alternative was even less appealing. It appears that Under Armour currently is facing many of the same types of choices and will need to respond to them in the manner of a large company rather than as a small one. Bibliography lists 7 sources.

  • Singapore Marketing of the UK Football Club Manchester United

    This 35 page paper examines the United Kingdom football club Manchester United and how it is marketed in Singapore. The club has successfully made the transition from sports club to commercial entertainment whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. This paper considers how this has been achieved and examined the underlying theory of marketing in this type of environment. The bibliography cites 26 sources.

  • Marketing EMI Music in the Digital Age

    EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.

  • iTunes; Porters Five Forces Analysis

    This 4 page paper examines iTunes, a service that sells download music and tracks as well as video files. This part of Apple Inc., the company that also makes the iPod, dominates the download music industry. Porters five forces analysis is utilized to consider how and why iTunes has this strong position and the potential threats it may face. The bibliography cites 3 sources.

  • "Napster 2.0: The Cat Is Back"

    An 11 page paper discussing the marketing of Napster 2.0, the revival of the company that largely created the music download industry. Napster has the ability to regain share in the industry it helped to create. As increasing numbers of downloads are to music phones and not to MP3 players, consumers are likely to view less of a link between iTunes and iPod. Bibliography lists 14 sources.

  • Singer and Business Mogul Madonna

    This 19 page paper consider the case of the well-known singer Madonna and looks at how business sense has allowed a singer develop a multimillion dollar international business organisation. The paper looks at the development of the businesses within the music industry environment considering the use of strategy, differentiation and product lifecycle influences. The bibliography cites 12 sources.

  • iTunes ; Will it Change the Marketing Tactics of Major Record Labels

    This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they will have to change their marketing to sell music in the new digital environment. The bibliography cites 5 sources.

 

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