Research Papers on Marketing Case Studies

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Nestle and Wyeth; Ethical Marketing?

    This 10 page paper looks at a research proposal to assess the views on the way that both nestle and Wyeth markets their infant formula. The paper consists of a terms of reference and then summarizes simulated findings complete with graphs. The paper ends with a conclusion. The bibliography cites 12 sources.

  • Avon Network Marketing

    This 8 page paper is made up of a PowerPoint presentation and notes to accompany the slides. The presentation examines the way in which Avon use network marketing, the advantages of this type of operations and challenges that the company faces to the networking strategy. The bibliography cites 6 sources.

  • Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

    This 13 page paper look at research to consider the ways in which the airline industry in the UK should be marketing their services. The paper has a short introduction and the main part of the paper presents some realistic, but fictitious quantitative and then qualitative research, first using written surveys and then with the use of a focus group. The paper ends with the results and conclusion. The bibliography cites 10 sources.

  • Zoots Dry Cleaning Company Case Study

    7 pages. This is a case study based on a dry cleaning operation. The information contained in this paper includes the major problems and issues, industry-competitive analysis, SWOT analysis, mission statement, recommended strategies and implementation plan. The information as presented will be made into a Power Point presentation. Bibliography lists 2 sources.

  • UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

    This 5 page paper looks at the decision of the UK electrical retailer Dixon’s to stop selling video recorders and proposes a research study to assess the marketing implications of this decision. The paper justifies the question, undertakes a literature review and then considers the benefit and gives a brief methodology. The bibliography cites 9 sources.

  • Comparing Nieman Marcus and Marshall’s Customers

    This 9 page paper is written in two parts. The first part of the paper is a written section that looks at the different buying patterns that may be observed between the high end and low end stores and considers how these fit in with theoretical purchase decision models. The paper then uses the observations to speculate on the profiles of the target markets. The last three pages are a PowerPoint presentation on the findings. The bibliography cites 3 sources.

  • Market Reseach Proposal

    This 10 page paper looks at a fictitious proposal to assess the value created by the sponsoring of an event. Sponsorship is used widely as a marketing and PR tool; however it is not always clear if these sponsorships add value to the brand or impact on the brand and product perceptions. This paper presents a proposal to investigate the role and influence of sponsorship in a brand. The paper uses the example of McDonalds, but the proposal could equally apply to other companies. The paper outlines the problem, presents a brief literature review and a methodology for qualitative and quantitative reseach. The paper also includes costing and a time plan with Gantt chart. The bibliography cites 7 sources

  • A Facebook Group for Students - The Marketing Strategy

    This 19 page paper is a marketing plan to market a Facebook group with a limited budget. The paper identifies the target market and looks at their motivation for using Facebook and, outlines marketing objectives, looks briefly at the 7 P’s and then presents a marketing strategy. The bibliography cites 19 sources.

  • Market Research Proposal

    This 3 page paper is a proposal for market research to help a hotel chain determine whether or not they could save money by decreasing the quality of the bedding and the towels. The proposal contains the aims of the study and a methodology is presented.

  • Gap Inc. Case Study

    This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana Republic, Old Navy and Forth and Towne. The paper examines the way the brands are differentiated in terms of positioning and target market and assesses whether it was due to cannibalization that the Gap brand has seen as decline or if there are other explanation. The bibliography cites 3 sources.

  • NetFlix Case Study

    This 11 page paper looks at the case of NetFlix the online DVD rental company, considers the current strategy and sources of competitive advantage, examines the reasons behind the company’s success and considers the way it may need to change and adapt in the future with new technology such as video on demand impacting on its’ business model. The bibliography cites 12 sources.

  • Tambrands; Marketing Case Study

    This 4 page paper examines the marketing case study of Tambrands; manufactures of Tampax. The paper looks the wisdom of the company becoming part of the Proctor and Gamble Corporation and the way in which advertising has taken place in different markets with different levels of resistance to tampon products. The bibliography cites one source.

  • Amazon.com Case Study

    This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources.

  • Populations Services International Marketing Case Study

    This three page paper examines aim marketing case study supplied by the student. Population Services International (PSI) has been employed to market the Raja condoms and Maya contraceptive pill in Bangladesh. The sale of the condom is has been successful, but the Maya pills have been less successful. The paper considers why there have been difficulties in marketing than and suggests a new strategy to improve sales. The bibliography cites two sources.

  • CASE STUDY EXAMINATION: CATERPILLAR CORP

    This 4-page paper examines the need for management change at Caterpillar Corp. The paper takes the bones of a Harvard Business School case study, and makes recommendations. Bibliography lists 2 sources.

  • Breathe Right Strips Case Study

    This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe Right strips with the use of three stage marketing model. The paper outlines a problem the company is facing in terms of marketing, analyses the situation and makes recommendations concerning the way the company should change its’ marketing.

  • BMW "Newness" and the Product Life Cycle (Case Study Analysis)

    This 4 page case study analysis focuses on the product life cycle. No bibliography.

  • Burt’s Bees; Marketing Case Study

    This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importance of brand identity in integrated marketing three occasions. The second part of the paper applies the concepts of brand identity to the case study assuming the Burt's bees want to launch their products in the United Kingdom. The third part of the paper suggests a marketing strategy for the launch of the product. The bibliography cites 25 sources.

  • AtHoc: Dealing With Disruption: Harvard Business School Case Study (9-806-073) Analysis

    This 3 page paper provides a general analysis. No other sources are cited.

  • Mantero Case Study; Branding

    This 4 page paper is based on a case study supplied by the student. Mantero is an Italian silk company who are seeing sales fall. The writer assesses the strength of the existing brand and considers the current potential communication could be utilized to enhance the brand. The bibliography cites resources.

  • Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)

    This 5 page paper provides an evaluation of the case. Bibliography lists 4 sources.

  • Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

    This 20 page paper is based on a case study supplied by the student. Using marketing and related theories the writer examines the position and source of the difficulties of S&S skincare products and critiques the existing marketing approach. Issues discussed include the segmentation of the market, identification of the target, positioning, influencing the purchase process as well as differentiation and branding. The bibliography cites 10 sources.

  • The Inside Story: A Disgruntled Employee Gets His Revenge (Case Study Analysis)

    This 3 page paper examines this case and provided recommendations. The protection of systems is the focus of attention. Bibliography lists 3 sources.

  • Entrepreneurship: Analysis of a Case Study on Takahiko Naraki

    This 17 page paper examines a case study but also provides generic information about entrepreneurship. Venture capital is examined. Bibliography lists 10 sources.

  • Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture

    In nine pages this paper answers questions pertaining to this case study on global marketing, the Japanese anime sensation Astro Boy and the impact of an international youth culture. Four sources are listed in the bibliography.

  • Cima Marketing Case Study

    Cima manufactures mountaineering and hiking boots. The growth in the market has slowed down and now the firm has to decide on a future marketing strategy. This 7 page paper looks at the future strategies that are open to the company, examines the strengths and weaknesses of each strategy before making a recommendation. The bibliography cites 5 sources.

  • Hansa Pilsner Case Study; Marketing Questions

    This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.

  • Intuit, Inc. (HBS Case Study Analysis)

    This 4 page paper examines this Harvard Business School Case Study. An update in respect to Intuit is also provided. Bibliography lists 4 sources.

  • CASE STUDY PREPARATION

    This 12-page paper focuses on how to develop and write a case study with personnel issues. Bibliography lists 5 sources.

  • NUTRASWEET CASE STUDY

    This 4-page paper answers public relations questions pertaining to aspartame (brand name: NutraSweet).

  • New Balance Athletic Shoe (Harvard Business School Case Study Analysis)

    This 4 page paper provides an analysis for this HBS case study. The analysis is done for HBS No. 9-606-094. No additional sources cited.

  • DFS Case Study

    This 9 page paper looks at the UK furniture firm; DFS, a company that specializes in the sale of sofas. The paper starts by looking at the position of the firm, the strengths and weaknesses, the strategies and the way in which the customers respond to those strategies. The last part of the paper considers the potential future of the firm. The bibliography cites 9 sources.

  • Mountain Man Beer Company Case Study

    This 16 page paper is based on a case study supplied by the student. Mountain Man Beer Company are a small brewery producing only a single beer. However sales have started to fall and they are considering introducing a light beer to compete in the light beer market. The paper assesses the alternatives and presents financial projection for each alterative. The bibliography cites 1 source.

  • Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

    This 4 page paper looks at the marketing undertaken by Adidas during the 2008 Beijing Olympics looking at the sponsorship during the Olympics and the 'heritage' campaign considering how and why they were undertaken and assessing the results of the marketing actions. The bibliography cites 10 sources.

  • Marketing and HRM Advice for Lan Airlines

    This 11 page paper is based on a case study supplied by the student. Lan Airway, a Latin American Airline, has been successful and needs to decide how to compete in the future. The paper examines the case from a marketing and HRM perspective analyzing the case and making recommendation for the future. The bibliography cites 6 sources.

  • Business Decisions for Will Bury

    This 7 page paper is based on a case study provided by the student. Will Bury has developed a new product, and needs to develop a business plan and look at his pricing strategy. The paper presents relevant concepts and applies the, to the case and presents recommendations. The bibliography cites 4 sources.

  • Analysis of Chemicals Company

    A 5 page paper that is based on a case study of this company. The writer identifies the problems and solutions following the line-of-business strategic analysis model. Problems are identified at two levels. First, there is a huge problem with subsidiaries and this is the focus of the paper although the effects of the changes on end customers is mentions. The writer comments on the challenges of a matrix structure and provides recommendations for the new marketing manager. Bibliography lists 4 sources.

  • Marketing Status

    This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on the market it is facing a high level of competition. This paper examines the environment, identifies the target market and marketing goals and then formulates a marketing strategy. The paper is based on a case study supplied by the student. The bibliography cites 14 sources.

  • Lenovo; Marketing Strategy Analysis

    This 5 page paper looks at the case of Lenovo, the purchaser of IBM's PC division. The marketing strategy of the Chinese company that trades in China under the name Legend is examined. The paper is provided on a case study supplied by the student. The bibliography cites 2 sources.

  • A Gender Discrimination Case: Issues at Walmart

    This 3 page paper provides an overview of a case study, in this case that of Walmart and existing sex-discrimination charges against the corporation. Bibliography lists 3 sources.

  • Eastman Kodak and the Digital Imaging Market

    This 5 page paper looks at the case of Kodak and its’ late entry into the digital imaging. The paper considers how Eastman Kodak can best innovate in order to gain market share and increase profit. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.

  • Marketing Tobacco Products; The Ethical Issues

    This 4 page paper considers a case study supplied by the student. The case looks at the marketing of tobacco products by US companies to developing countries and considers whether this may be as ethical taking into consideration a range of outcomes including social and economic. The paper also discusses whether it would be right to prevent tobacco companies from marketing despite selling a legal product. The bibliography cites one source.

  • Australia Soft System Modeling and Rural Tourism

    This 7 page paper considers the subject of rural tourism and the problem of choosing the right channel of distribution. This paper looks at a case study in Australia; Carrick Hill, how this is marketed and the way in which soft systems modelling is well suited to this case. The bibliography cites 9 sources.

  • Marketing Plan Development

    This 8 page paper is a case study in developing a marketing plan for a specific product. This case looks at electrical fencing and suggests a campaign including television and press designed to take advantage of the psychological aspects of marketing messages. The bibliography cites 4 sources.

  • 'Chucks' of Converse

    A 4 page case study of Converse. Converse is a shoe company founded in 1908 in Massachusetts. In 1917, the company introduced a canvas, high-top shoe that it called the "All Star." In the 1920s, a semi-professional basketball player named Charles "Chuck" Taylor joined the Converse sales team and began aggressively marketing the shoe throughout the Midwest as he ideal shoe for recreation and sports. For the next four decades, "Chucks," as they became known, were the shoes to have, particularly on the basketball court. This case study of Converse and Chucks looks specifically at its branding strategy. No bibliography is offered.

  • Marketing Issues for Banks

    This 18 page paper is written in four parts. The first part looks at the use of a marketing audit, discussing what it is, why it is useful and how it may be of value to a bank such as HSBC. The second part of the paper considers why it is important that firms innovate and applies this to the banking industry,. The third part of the paper suggests a new marketing plan for HSBC and the last part of the paper looks at ethics in marketing, how two other firms; McDonalds and Walls Ice-cream can dealt with ethics and then considers the important of ethics in marketing banks. The bibliography cites 11 sources.

  • Marketing Plan for the World Wildlife Fund

    This 17 page paper is a marketing plan for the World Wildlife Fund, (WWF). The paper starts by looking at the organization and considers its current situation, the target market and the competitors. A new strategy is then suggested, presented using the 4 P's and 6 M's. The plan ends with the presentation of the financial forecasts. The bibliography cites 8 sources.

  • Assessing the Quality of High Heeled Shoes for Babies

    Heelarious sell high heeled shoes for babies between the ages of 0 – 6 months. These soft shoes are highly differentiated, marketed on the basis of uniqueness and quality. This 8 page paper looks at the way that the company communicates quality through the materials used, packaging, pricing strategy and marketing and then considers how a star rating system could be developed for crib shoes. The bibliography cites 8 sources.

  • Image Improvement and Walmart

    This 10 page paper examines Wal Mart and answers questions posed by a student. The focus is on how Wal Mart can improve its image. Many tutorial notes are included to help a student write his or her own paper. A bulleted executive summary is also a part of the paper. Bibliography lists 8 sources.

  • McDonald’s and Carlton Draught Beer Television Advertisements Compared

    This 12 page paper compares and contrasts to television advertisements shown in Australia; McDonald’s and Carlton Draught Beer. Each of the advertisements is considered in turn, identifying the potential target market, looking at the way that the advertisement is seeking to stimulate a purchase using Maslow’s hierarchy of needs, and assessing the impact of the advertisement with a small survey of three people. The bibliography cites 8 sources.

  • Assessment and Needs for the Sales and Marketing Systems at Riordan

    This 3 page paper looks at the fictitious case of Riordan, and assesses the existing sales and marketing system, the requirements for the new system given the target to increase sales to $50 million a year. The bibliography cites 2 sources.

  • Potential Marketing for a Flying Car

    This 5 page paper looks at the potential market for flying cars, identifying characteristics that may be important to buyers, identifying potential target markets and then assessing the most appropriate distribution channels for two of the potential target markets. The bibliography cites 6 sources.

  • Development and Marketing of Flying Cars

    This 3 page paper looks at the development of flying cars, summarizing some of the progress by the main players and assessing the way that they may be marketed. The bibliography cites 4 sources.

  • Lessons That May Help Smith Systems Consulting

    This 4 page paper looks at two problems faced by the fictitious firm Smith Systems Consulting; the problems of positioning and differentiation. Two firms that faced similar problems are identified along wit the strategies they used to resolve their problems. The cases are then compared to SSC. The paper is based on a case supplied by the student. The bibliography cites 3 sources.

  • Three Dimensional Television - Bringing the Technology to Market

    This 5 page paper considers some of the difficulties faced by management in trying to bring 3D TV to the market and the way that the challenges were overcome, including the need for changes in consumer attitudes and choices in technology. The bibliography cites 3 sources.

  • McCann Erickson's Project Implementation and Corporate Culture

    This 10 page paper looks at the ad agency McCann Erickson, its corporate culture and how it manages and implements projects. Various examples are included. The concept of corporate culture is discussed and defined. Bibliography lists 6 sources.

  • Advertising Effectiveness

    This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.

  • Developing a Marketing Plan for Viagra

    This 12 page paper examines the marketing and strategy that Pfizer have used in the sale of Viagra. The paper presents a situational analysis looking at the firms' mission and their competitive position with reference to Viagra and a SWOT analysis. The paper then examines the way the drug has been marketed. The informaion gathered is used to identify marketing strategies for the future. The bibliography cites 11 sources.

  • Overview of Ecotourism

    This 3 page paper provides an overview on this new niche for the travel industry. Advantages are highlighted. Bibliography lists 3 sources.

  • How Can A Football Club Increase Ticket Sales?

    The 34 page paper undertakes research to examine what potential strategies a football club could use to increase their ticket sales. The paper are stocked with an introduction and an in-depth literature review, looking at the UK football tickets sales in the past in the and the influences on those sales. The paper then simulate primary research to identify areas of potential strategies the clubs could utilize to increase their overall level of ticket sales. The paper ends with recommendations. The bibliography cites 19 sources.

  • The Effectiveness of McDonald's Advertisements

    This 4 page paper is an analysis of a television advertisement broadcast by McDonald's, targeting families, examining the messages which are being sent regarding issues such as perceptions, values, assumptions, beliefs and expectations. The bibliography cites 5 sources.

  • New Search Engine for the Chinese Market

    This 19 page paper proposes a strategy for a new search engine to be launched in China. The paper starts by examining the situation in China, looking at the market and the users, as well as the challenges faced by Google. Using this analysis the potential key characteristics which would enhance the potential success of a new search engine in the country are identified and discussed. The paper ends with recommendations. The bibliography cites 10 sources.

  • Student Supplied Case Study on PRODEM FFP Banking Services in Bolivia

    This 4 page paper considers a case study supplied by the student; PRODEM FFP a company supplying banking services to the low income sector in Bolivia. The paper examines the strategy that has been used to compete and create competitive advantages, the longevity of this strategy and why it is so effective. The second part of the paper considers the future of this strategy, along with the opportunities and threats to PRODRUM FFP.

  • A look at the Hotel Mini Bar

    This 11 page paper looks at the company called Bartech. Specifications for its mini-bar are relayed. The value of having these in hotels is also contemplated. Bibliography lists 3 sources.

  • Marketing Bottled Water in the UK

    This 7 page paper is a marketing plan for the introduction of a new bottled water into the UK market. The paper starts an in-depth analysis of the marketplace, and then goes on to examine the target market and presents a proposal for marketing based on 4 P’s framework. The bibliography cites 5 sources.

  • Marketing and Brand Management at JetBlue

    This 10 page paper examines the brand management of JetBlue. The paper starts by looking at the company background and then considers the way that the branding has been used, assessing the performance in the context of branding and marketing theory and the way results may be seen in the financial performance. The paper ends by identifying areas where there may be weaknesses and room for improvement. The bibliography cites 16 sources.

  • Developing A New Branding Strategy for A Fashion Firm

    This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.

  • Assessing Five Coffee House Websites

    This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.

  • Gap Inc, Nordstrom Inc and E-Commerce Operations

    This 17 page paper compares the way in which Gap Inc. and Nordstrom Inc. compete for business on the internet. Then paper includes consideration of what is meant by e-commerce, background to both the companies as well as an examination of the companies’ strategies and the way these are reflected in their web sites. The bibliography cites 11 sources.

  • Business Plan for Cannondale Bicycle Company

    This 4 page paper develops a plan for Cannondale, the bicycle company to increase net profits using a market penetration strategy. The paper outlines the goals, strategy and marketing tactics. The bibliography cites 3 sources.

  • Central Bark Dog Daycare Marketing Plan

    This 16 page paper is a marketing plan for starting up a new doggie daycare center in San Francisco. The idea and potential market are both examined along with a launch campaign and initial marketing budget. The bibliography cites 7 sources.

  • Kentucky Fried Chicken and Quality Management

    This 5-page paper examines KFC's attempts to meet quality at its Drive-Through Window (DTW). The questions in the paper are based on a case, Quality Management at Kentucky Fried Chicken,” which was prepared by Uday M. Apte and Charles C. Reynolds in 1995 by the Institute for Operations Research.

  • Consumer Behaviour and Marketing a Hotel

    This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.

  • Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

    This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.

  • Wal-Mart - How the Marketing Mix Satisfies the Target Market

    This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully Wal-Mart's marketing mix suits it target consumers. The issues pr product, price, placement and promotion are all considered. The second part of the paper looks at the way that Wal-Mart could develop future strategies that would appeal to the target market and enhance revenues. The bibliography cites 9 sources.

  • Nestle's KitKat Candy Bar Marketing

    This 3 page paper looks at how Nestle market 2 finger and 4 finger Kitkat bars and why the marketing for the two variations is separated. The bibliography cites 3 sources.

  • Populations Services International Marketing Case Study

    This three page paper examines aim marketing case study supplied by the student. Population Services International (PSI) has been employed to market the Raja condoms and Maya contraceptive pill in Bangladesh. The sale of the condom is has been successful, but the Maya pills have been less successful. The paper considers why there have been difficulties in marketing than and suggests a new strategy to improve sales. The bibliography cites two sources.

  • 2005 Pepsi v. Coke

    This 3 page paper takes a look at the cola wars in 2005 and how things have changed. The financial positions of Coke and Pepsi are explored. Recommendations are made for each of the firms. Bibliography lists 4 sources.

  • Integrated Communications Marketing Plan for Ecotourism

    This 9 page paper presents an integrated communications marketing plan for an ecotourism product. The paper reviews the market, the product, marketing objectives, then identify the target market for designing a marketing campaign. The bibliography cites 10 sources.

  • IBM Systems and Technology Marketing

    This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.

  • Marketing McDonalds

    This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing mix is used or could be used to create classic and operate conditioning. The paper focuses on the company’s marketing to children. The bibliography cites 9 sources.

  • A Facebook Group for Students - The Marketing Strategy

    This 19 page paper is a marketing plan to market a Facebook group with a limited budget. The paper identifies the target market and looks at their motivation for using Facebook and, outlines marketing objectives, looks briefly at the 7 P’s and then presents a marketing strategy. The bibliography cites 19 sources.

  • Organizational Evaluation and the 4Ps Marketing Mix

    This 6 page paper looks largely at nonprofit organizations to determine how successful marketing mix can be used in respect to e-marketing. Three organizations are the focus of this paper. Bibliography lists 3 sources.

  • Internet Marketing of Nokia to Students

    This 26 page paper considers the role of the internet in order to assess if it is suited to the selling of Nokia mobile telephones and accessorises to a target market of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market and the product fit in with e-marketing concepts and how that market can be accessed. This includes discussion of internet service providers, e-commerce solution and security issues as well as marketing. The recommendation is that the advantages outweigh the disadvantages and that the launch of a site should proceed with caution. The bibliography cites 20 sources.

  • Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

    10 pages in length. The writer discusses Hillerich & Bradsby, manufacturers of the Louisville Slugger baseball bats, by addressing company history, product marketing, mission statement and goals, employment analyses, product analyses, market position and annual financial statements. Bibliography lists 10 sources.

  • Rayovac Corporation - The Rechargeable Battery Opportunity

    A 5 page paper based on Ivey Case 906A36. The paper assesses opportunities and risks of increased focus of rechargeable batteries in North America, recommending that Rayovac develop the market to take advantage of the high growth stage of the product life cycle. Bibliography lists 7 sources.

  • Market Research Proposal

    This 3 page paper is a proposal for market research to help a hotel chain determine whether or not they could save money by decreasing the quality of the bedding and the towels. The proposal contains the aims of the study and a methodology is presented.

  • Amazon.com Case Study

    This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources.

  • Marketing and IKEA North America L.L.C.

    A 15 page paper that not only addresses issues directly associated with IKEA home furnishings company but also provides explanations of a variety of aspects of marketing. These include: marketing systems and marketing research; internal sources of marketing information; IKEA product differentiation strategies; product life cycle, including explanation of the four stages in the cycle; distribution channels; Online marketing and its values; definition of different terms, such as product hierarchy; the differences in marketing services versus goods; pricing strategies; price elasticity of demand. Bibliography lists 17 sources.

  • Marketing AOB

    This 19 page paper examines an Australian business; Australian Online Bookshop, in order to determine a suitable marketing strategy. The firm is examined in the context of its business environment, looking at the using a PEST analysis and looking at the firms’ competition. Following the examination a marketing strategy is recommended. The bibliography cites 17 sources.

  • Marketing of the Discovery by Land Rover North America

    This 8 page paper is based on a case study supplied by the student. The paper is written in three parts, the first part looks at the Range Rover and Land Rover Discovery brand role and characteristics. The second part of the paper assesses the three potential positions that could be used for marketing the Discovery and the last part recommends a specific positing with relevant justification. The bibliography cites 6 sources.

  • Marketing an Ice Rink

    This 4 page paper looks at a case study supplied by the student. Ice Land is an ice skating rink that wants to attract more customers, but marketing has only met with limited success. The paper looks at how and why the current marketing is failing to meet its targets and suggests a new approach. The bibliography cites 2 sources.

  • Marketing Case Study - Amber Inns in 2005

    This 14 page paper is based on a case study supplied by the student. Amber Inns and Suites are a hotel chain in the US, having faced several years of losses the firm is starting to recover. The paper looks at the hotel industry in 2005, the positioning of the firm, the financial performance and the way marketing has taken place and then builds on the past with some new marketing ideas and present a budget based on previous years and the adjustments that are needed to meet the new marketing plan needs. The bibliography cites 12 sources.

  • Marketing Issues at Classic Airlines

    This 4 page paper is based on a case study supplied by the student, looking at the way Classic Airlines is positioned and the way that it is marketing itself with a loyalty scheme. The bibliography cites 5 sources.

  • Bertram Chemical Company (Case Study Analysis)

    This 15 page report contains an executive summary, a case summary, and four other sections. The paper makes recommendations and provides information about trademark infringement. Bibliography lists 5 sources.

  • AN ANALYSIS OF GLEGG WATER COMPANY

    This 4-page paper provides an overview of how Glegg Water Company can introduce its new, superior technology to gain more market share and sales. Bibliography lists 1 source.

  • SPECTRUM BRANDS CASE STUDY

    This 3-page paper presents an overview on Spectrum Brands. Also included is a Nine-Cell Industry Attractiveness matrix. Bibliography lists 1 source.

  • Should Aboca Enter the US Market?

    This 6 page paper is based on a case study supplied by the student. Aboca have the opportunity to enter the US market, the paper assesses whether or not this would be the right decision, looking at other opportunities that are available and practical issues such as the differences in the market and financing. The bibliography cites 10 sources.

  • Innocent Drinks Value Creation

    This 16 page paper looks at the UK firm Innocent Drinks, which specialized in smoothies and fruit based drinks. The paper looks at the firm, the way in which they compete, the products and marketing mix and the competitive advantages that they have developed and how they add value to their operations. The bibliography cites 12 sources.

  • Recommendations for Wal Mart in 2010

    This 5 page paper evaluates a case study written in 2008. Information is included to bring the analysis up to the present. Bibliography lists 7 sources.

  • General Mills and Ready to Eat Breakfast Cereal Market

    This 24 page paper is a in-depth look at the ready to eat breakfast cereal market in the 1990’s the way it had performed and the changes with the entrance of the private labels. The paper goes on to consider General Mills, the strategy that they adopted as a result of the changes, the risks associated the strategies and what strategies may be suited to the firm for the future. The bibliography cites 11 sources.

  • Harvard Business School Case Study Analysis: Giant Consumer Products

    This 8 page paper evaluates the case and makes recommendations. Bibliography lists 5 sources.

  • Analysis and Advice for Omnitel Pronto Italia

    This 21 page paper is based on a case study provided by the student. The case considers the cellular telecommunications industries in several European countries during the 1990s, and looks at the case of the Italian company Omnitel Pronto Italia to assess their position, options and give strategic recommendation how they could compete with the former monopoly competitor within the market.

  • CASE STUDY: BLOCKBUSTER

    This 12-page paper is a case study of Blockbuster Inc. Bibliography lists 8 sources.

  • Apple Case Study

    This 5 page paper evaluates the rise of the ipod and the problem of competition in regard to music downloads. Bibliography lists 6 sources.

  • The Influences and Marketing of Nordstrom

    This 5 page paper looks at a case study on the US retailer Nordstrom supplied by the student and answers questions on the impact of political, legal, regulatory, technological, social, competitive and economic influences on the firm and their marketing and considers how the firm may set up and market itself in a new country. The bibliography cites 5 sources.

  • EHARMONY CASE STUDY

    This 5-page paper discusses eHarmony's brand and potential avenues for expansion. Bibliography lists 2 sources.

  • The Changing Position of Gucci

    This 16 page paper examines a case study supplied by Gucci, examining their competitive position with reference to other luxury good suppliers, traced the strategy changes and position of the company from 1990 to the 21st century, including the acquisitions strategy and then assesses strategy that may be used for further developments. The bibliography cites 5 sources.

  • ROSEWOOD HOTELS: CASE STUDY ANALYSIS

    This 4-page paper analyzes branding through a case study about Rosewood Hotels. Bibliography lists 1 source.

  • ROCK OF AGES: CASE STUDY AND ANALYSIS

    This 5-page paper discusses the case study pertaining to Rock of Ages, a granite quarry and monument manufacturer. Bibliography lists 3 sources.

  • Marketing Analysis of Zara

    This 10 page paper examines the Spanish fashion firm Zara from a marketing perspective, identifying the target markets, positioning, the approach adopted by the firm to marketing, the competitive advantages and ends with recommendations for a new marketing strategy. The bibliography cites 6 sources.

  • Modelo’s Beer Market

    This 6 page paper examines the Mexican beer brewer; Modelo and answers questions sector by the student. Questions included examination of the trends in the global beer market, how and why Modelo successful in entering the US market through strategic alliances, consideration of the next potential market, the challenges of the organization are likely to face the future and a discussion concerning whether or not the organization should undertake diversification. The bibliography cites 3 sources.

  • The Marketing of Real California Cheese

    This 7 page paper looks at a case study supplied by the student and answers a set of 8 questions concerning the way that Real California Cheese (RCC) was marketed, such as the reasons behind the success of the campaign, the importance of the RCC certification as a brand mark, the development of brand personality, the consumer promotion strategies, use of public relations and the importance of the web site.

  • URBAN OUTFITTERS - MARKETING A BUSINESS

    This 4-page paper provides an analysis of the case study "Urban Outfitters Continuing Case Study -- Marketing a Business."

  • Da Vinci Furniture Marketing Case Study

    This 6 page paper is based on a case study supplied by the student. The paper answers 2 question. The first assesses Da Vinci brand furniture using the Brand Asset Valuator (BAV) before and after the scandal regarding Chinese made furniture being sold as Italian. The second question looks at three characteristics the firm may need to look at is launching a new made in China range. The bibliography cites 6 sources.

  • Goals and the Potential Target Market for a Charity Organization

    This 4 page paper is based on a case study supplied by the student. A nonprofit making organization assess the local community need to raise funds. The paper outlines specific goals that may be used and identifies to potentially viable target markets which would be suitable for an effective marketing campaign. The bibliography cites 4 sources.

  • A Branding Plan for a Photography Company

    This 4 page paper is based on a case study supplied by the student. A photographic company wants to launch a new range of portraits, combining artwork with photography, with a high priced targeting and other niche market. The paper presents a potential marketing strategy, looking at the target market, the products is being offered and the way the branding could take place. The bibliography cites 2 sources.

  • The Potential of the Energy Drink Market

    This 11 page paper is based on a case study provided by the student, considering whether the Dr Pepper Snapple Group should enter into the energy drinks market, competing with companies such as Red Bull, PepsiCo and Coca-Cola. The paper examines the characteristics of the energy drink market, and considers the potential target market, looks at the way in which the company may enter the market provides a potential financial projection for the first two years. The bibliography cites 3 sources.

  • Market Expansion for a Gourmet Retailer

    This 3 page paper looks at a fictitious case study, supplied by the student, where Kudler Fine Foods wishes to expand into a new country. Potential distribution channel strategy and pricing strategies are proposed. This paper assumes the company is based in England a wishes to expand into France. The bibliography cites 4 sources.

  • Developing Marketing for McBride

    This 4 page paper considers the way in which McBride Financial Services may undertake market research in order to develop a marketing strategy, and then discusses the strategy and potential marketing mediums that may be used by the company. The paper is based on a case study supplied by the student. The bibliography cites 3 sources.

  • Marketing Gourmet Food for the French Market

    This 4 page paper looks at the fictitious case study of Kudler Fine Foods, where there is a plan to expand the company into France. The paper looks at the market needs, market potential, identifies marketing objectives and proposes a marketing strategy. The bibliography cites 5 sources.

  • Analysis of the Sullivan Ford Auto World Case

    This 6 page paper examines a case study that appears in a text by Lovelock and Wirtz. The eight Ps of marketing are discussed. Bibliography lists 1 source.

  • Proposal to Market to McBride Financial Services

    This 4 page paper is based on a case study supplied by the student. McBride Financial Services wants to market its mortgage services to four states in the US. The writer considers the potential target market and mediums of communication, using these considerations to present a potential marketing plan. The bibliography cites 2 sources.

  • An Internet strategy for Kudler Fine Foods

    This 18 page paper is based on a case study supplied by the student. Kudler Fine Foods want to increase their revenues; the paper puts forward a strategic plan to implement and Internet sales strategy. This is considered by first looking at the company and undertaken an environmental scan. Implementation plan includes a work breakdown schedule, and Gantt chart and a budget. The bibliography cites 8 sources.

  • CASE ANALYSIS: LENOVO AND IBM

    This 8-page paper discusses a case study concerning Lenovo's acquisition of IBM. Bibliography lists 1 source.

  • Marketing Decisions for the Italian Launch of Pringles

    This 5 page paper is based on a case study supplied by the student. Procter & Gamble are preparing to launch Pringles in Italy, a number of relevant issues concerning this decision are discussed, including the flavors it should be used, the marketing message, the distribution medium and a price. The bibliography cites 2 sources.

  • Assessment of the Position of General Mills in the Ready to Eat Cereal Market

    This 20 page paper is based on a case study supplied by the student. General Mills are active within the ready to eat cereal market and are facing a changes, the changes are considered and advance given regarding future strategies, The paper looks at how and why the industry had been able to remain highly profitable for so long, what changes where occurring with the entrance of private labels and the reaction of General Mills. The bibliography cites 17 sources.

  • Planning an Expansion

    This 12 page paper looks at the case study supplied by the student, examining a regional company which is manufacturing and selling cellular telephones. The paper explores the current position of the company, and then presents a strategy for the company to expand nationally and internationally based on the development of a new product. The bibliography cites 6 sources.

  • Amsterdam's Geographical Environment

    This 8 page paper looks at the environment of Amsterdam and the surrounding area and assesses the potential long term effects of its geography. Recent studies are included. Bibliography lists 8 sources.

  • Department Store and its History

    A 6 page discussion of the advent of the department store in consumer culture. Making their advent in the mid 1800s these stores would change the way stores marketed goods and the way consumers shopped for them. This paper discusses store geography, design, and labor considerations, particularly in regard to women. Bibliography lists 1 source.

  • Film Marketing by Genre

    This 4 page paper demonstrates how genre is used within films to provide a marketable commodity, appealing to an appropriate audience, and the ways in which the films 'Goodfellas' and 'The Matrix' are marketed in different formats, such as DVD, video and television. The bibliography cites 3 sources.

  • Golden Age of Hollywood and Exploitation

    A 12 page overview of the economic strategy launched in film production and promotion during the 1930s and 1940s. This strategy, in part, included the dynamics of film production (dynamics of the producer-unit system) and the alliance between studio systems and exhibitors, alliances established through vertical integration. One of the most important inclusions in this economic rationale, however, was the "bankable" star system. Bibliography lists 5 sources.

  • Global Communication's Developmental History

    (5 pp) The history of international communication is as varied as the development of the nations themselves. The speed of development of all communications is linked to the economic progress of that nation. Where once the stories or the information seemed related to the community, then the state, and the nation, now, that same information can be transmitted with electronic speed to almost any where in the world. Yet are we all getting the same news? This discussion will examine the possibility and subsequent history that will put a different slant on the "spin" of international communications. Bibliography lists 3 sources)

  • Leadership and the American Express Company

    A 4 page research paper that discusses leadership at American Express in terms of leadership theory drawn from the latest literature. The writer argues that American Express International is a company that is following the new paradigm toward leadership, as this company's practice draws on the latest ideas in leadership theory. Bibliography lists 4 sources.

  • Sainsbury, Competition, and UK Supermarket Industry Loyalty

    This 30 page paper looks at the way loyalty is gained and retained by supermarkets in the UK grocery sector with the aim of helping J Sainsbury gain market share. The paper presents a literature review looking at loyalty schemes including a section that consider how and why Tesco has been able to gain higher levels of loyalty than other supermarkets. The paper then presents some potential primary research identifying the way loyalty is maintained. The bibliography cites 20 sources.

  • Category Management

    A 20 page paper providing chapters 1 and 2 of an MBA thesis discussing category management from the retailer's perspective and hypothesizing that its use leads to greater customer satisfaction. Chapter 1 is the introduction and provides background on category management, its uses, history and development. Chapter 2 is the literature review for the project. Bibliography lists 31 sources.

  • Comparing Management at United, Delta, and American Airlines

    A 9 page paper discussing the management similarities of the three airlines. American, Delta and United Airlines are all commercial passenger air carriers. Beyond that, they have only a few similarities. All are old commercial carriers that were facing bankruptcy together until the US Postal Service approved air travel for the US Mail in 1925. There, they reached a point of divergence that continues today. It would seem that, because of the emphasis on employee ownership, United would be the 'best' to work for, at least as long as the pilots remain happy with their contract. The management style is appealing because it takes the employees into consideration perhaps more than the others do Bibliography lists 10 sources.

  • Technology and Opening and Operating a Coffeehouse andDance Bar

    This 8 page report discusses opening and operating a coffeehouse/dance bar and the technology that can bring it all together in terms of entertainment, business functions, and management. Numerous challenges exist as part of the start-up process. However, owners of the club are profiled as determined to create a facility that is genuinely prepared to enter the future with every tool high technology can provide. Bibliography lists 5 sources.

  • Gateway Inc. and the Application of Sales Management Principles

    An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.

  • UK Football Club Manchester United and its Marketing Success

    This 10 page paper examines the United Kingdom football club Manchester United and how it is marketed. The club has successfully made the transition from sports club to commercial entertainment enterprise whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. The bibliography cites 12 sources.

  • Market for Sport Shoe Trainers

    This 11 page paper looks at the market for trainers or sports shoes, considers the motivation of the buyers how consumers may the decision to make a outraces and considers what impact this will have on the way marketing should be undertaken by companies in this sector. The paper uses examples from Nike, Reebok and Adidas to illustrate the points raised and show how marketing may be most effective in appealing to the buyers in this market. The bibliography cites 10 sources.

  • Kentucky Fried Chicken and Quality Management

    This 5-page paper examines KFC's attempts to meet quality at its Drive-Through Window (DTW). The questions in the paper are based on a case, Quality Management at Kentucky Fried Chicken,” which was prepared by Uday M. Apte and Charles C. Reynolds in 1995 by the Institute for Operations Research.

  • Public Relations Field and Mathematics

    This 4 page paper examines mathematics as a discipline and how it applies to public relations. A sample chart is included and interpreted. Bibliography lists 4 sources.

  • Production and Pricing at Under Armour, Inc.

    A 5 page paper discussing two items of the marketing mix for Under Armour, makers of performance sports apparel. Nike founder Phil Knight was not overly excited about the changes that needed to be made at Nike after it became a big company, but the alternative was even less appealing. It appears that Under Armour currently is facing many of the same types of choices and will need to respond to them in the manner of a large company rather than as a small one. Bibliography lists 7 sources.

  • Singapore Marketing of the UK Football Club Manchester United

    This 35 page paper examines the United Kingdom football club Manchester United and how it is marketed in Singapore. The club has successfully made the transition from sports club to commercial entertainment whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. This paper considers how this has been achieved and examined the underlying theory of marketing in this type of environment. The bibliography cites 26 sources.

  • Marketing EMI Music in the Digital Age

    EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.

  • iTunes; Porters Five Forces Analysis

    This 4 page paper examines iTunes, a service that sells download music and tracks as well as video files. This part of Apple Inc., the company that also makes the iPod, dominates the download music industry. Porters five forces analysis is utilized to consider how and why iTunes has this strong position and the potential threats it may face. The bibliography cites 3 sources.

  • "Napster 2.0: The Cat Is Back"

    An 11 page paper discussing the marketing of Napster 2.0, the revival of the company that largely created the music download industry. Napster has the ability to regain share in the industry it helped to create. As increasing numbers of downloads are to music phones and not to MP3 players, consumers are likely to view less of a link between iTunes and iPod. Bibliography lists 14 sources.

  • Singer and Business Mogul Madonna

    This 19 page paper consider the case of the well-known singer Madonna and looks at how business sense has allowed a singer develop a multimillion dollar international business organisation. The paper looks at the development of the businesses within the music industry environment considering the use of strategy, differentiation and product lifecycle influences. The bibliography cites 12 sources.

  • iTunes ; Will it Change the Marketing Tactics of Major Record Labels

    This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they will have to change their marketing to sell music in the new digital environment. The bibliography cites 5 sources.

  • Learning from Leapfrog

    This 4 page paper uses a case study to discuss the success of Leapfrog Enterprises. It discusses the No Child Left Behind Act, as well as Leapfrog’s business model. Bibliography lists 1 source.

  • Public Relations Field and Mathematics

    This 4 page paper examines mathematics as a discipline and how it applies to public relations. A sample chart is included and interpreted. Bibliography lists 4 sources.

  • Harry Potter Film Marketing

    This 8 page paper considers how the first Harry Potter film was marketed, the challenges that had to be overcome and the way in which the marketing has supported a long lifecycle and escaped the image of commercialisation. The bibliography cites 11 sources.

  • Motivation for the Purchase of Cosmetic Surgery

    The ability to sell any product or services is likely to be reliant on the marketing. For marketing to be effective marketers need to understand the motivation behind a purchase. This 9 page paper looks at the motivation behind the purchase of cosmetic surgery using feminist models and the desire for empowerment as a framework for examination of the purchase motivation. The bibliography cites 12 sources.

  • Marketing EMI Music in the Digital Age

    EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.

  • Developing a Digital Marketing Strategy for Southern Comfort

    This 4 page paper considers the decision made by Southern Comfort to utilize their marketing budget purely in digital media. To support this move a marketing strategy, considering the 4 P’s is discussed. The bibliography cites 4 sources.

  • Modelo’s Beer Market

    This 6 page paper examines the Mexican beer brewer; Modelo and answers questions sector by the student. Questions included examination of the trends in the global beer market, how and why Modelo successful in entering the US market through strategic alliances, consideration of the next potential market, the challenges of the organization are likely to face the future and a discussion concerning whether or not the organization should undertake diversification. The bibliography cites 3 sources.

  • The Potential of the Energy Drink Market

    This 11 page paper is based on a case study provided by the student, considering whether the Dr Pepper Snapple Group should enter into the energy drinks market, competing with companies such as Red Bull, PepsiCo and Coca-Cola. The paper examines the characteristics of the energy drink market, and considers the potential target market, looks at the way in which the company may enter the market provides a potential financial projection for the first two years. The bibliography cites 3 sources.

  • Wireless Industry Overview and ATandT

    This 15-page paper offers an analysis of the wireless industry and the part AT&T Wireless plays in it. Topics discussed include an overview of the U.S. economy, an overview of the wireless industry from the perspective of Porter's Five Forces and an analysis of AT&T Wireless, its background and competitive strategy. Bibliography lists 8 sources.

  • Google

    This 3 page paper is written in two parts. The first part looks at Google’s eCommerce interests, considering the scope of the business and the core elements. The second section discusses the particular challenges that Google faces in marketing itself. The bibliography cites 2 sources.

  • British Airways and Iceland Air's E-Commerce Ventures

    This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with specific reference to their use of e-commerce and the internet. The bibliography cites 5 sources.

  • Global Communication and Marketing; Disney

    Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.

  • Launching a New Product in International Markets; a Product Plan

    This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.

  • A Marketing Campaign to Promote Tasmania as a Tourist Destination

    This 7 page paper looks at a potential target market that could be targeted for a campaign to attract tourism to Tasmania and then suggests a marketing strategy to attract that target market, based on the concept of the natural attractions of the area. The bibliography cites 6 sources.

  • A Marketing Campaign to Encourage responsible Water Usage

    This 7 page paper presents a creative campaign to support a campaign to save water and change values of children to impact on their water using behavior as adults. The proposed campaign presents an outline for the use of television advertising, using a unique cartoon logo to appeal to children between the ages of 5 years and 13 years. The campaign is to be supplemented with the use of an interactive web site. The campaign and the theoretical support for this proposed campaign are discussed. The bibliography cites 14 sources.

  • Macro-Factors that May Impact On The iPad Market And Marketing

    This 4 page paper looks at issues that may impact on the marketing of the iPad. The paper starts by identifying three potential environmental influences that may have an impact; increasing competition, technological development and economic changes. The paper then looks at the way Apple may leverage the opportunities or reduce the threats these factors may pose. The paper then ends by looking at the concept of marketing and why it is important for the iPad. The bibliography cites 9 sources.

  • Marketing of the iPad

    This 4 page paper looks at Apples iPad, considering how it is and may be marketed in the future, including looking at the target market, differentiation and competition. The outline for a new proposal is presented. The second part of the paper then looks at a consumer purchase model and assesses the way it progresses with an iPad purchase. The bibliography cites 6 sources.

  • McDonalds in Ireland

    This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments are approached. The strategic marketing analysis makes use of a BCG Matrix, Porters Five Forces model and a SWOT analysis. The bibliography cites 12 sources.

  • Knorr Packet Soup in Ireland

    This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.

  • Merger Between Jaguar and Ford

    This 4 page paper presents an analysis of this case study provided by a student. Notes and data are used to evaluate what went wrong with the Jaguars after Ford's acquisition of the company. No bibliography.

  • Case Study on Shell Oil Company's Sustainable Development

    This 6-page paper is a case history about sustainable development at Shell Oil Company. The paper discusses the challenges facing Shell in trying to incorporate sustainable development (especially in getting employees on the same page) and focuses on some solutions to these challenges.

  • Bonsize Plant Hormone Marketing Case Study

    5 pages. This is a marketing case study for the introduction of a new plant product. Bonsize Plant Hormone makes virtually any plant into a miniature Bonsai style plant. For instance, used on young rose bushes they will over time become smaller and more compact without losing their health and vigor. They will eventually wind up being approximately 8 to 12 inches tall fully mature, with fully formed flowers and leaves just like a regular size rosebush. This paper will show how a product such as this would be marketed to the public.

  • Spend Less, Live Better - Marketing at Wal-Mart

    This 4 page paper looks at the way marketing at Wal-Mart is integrated. The way that the ‘spend less, live better’ campaign is examined in terms of the advertising, interactive marketing, leverage of emotions, products that are sold and promoted and public relations exercises. The bibliography cites 7 sources.

  • Market Research Proposal for A Starbucks Fruit Juice Drink

    This 4 page paper discusses why research may be undertaken to assess the market for a new fruit juice drink by Starbucks. The paper presents an introduction, proposes the sample characteristics and gives a short outline of the contents that will be in the report. The bibliography cites 4 sources.

  • Dried Fruit Snack Expansion of Tyrell's

    This 5 page paper considers the ways in which the premium hand made crisp producer Tyrell have expanded their market in the past and presents the justification of an expansion into the dried fruit snack market. The bibliography cites 4 sources.

  • Case Study of Domino's Pizza

    6 pages in length. The writer discusses business ethics as it relates to Domino's delivery service problem and Satellite Telecommunications. No bibliography.

  • A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

    This 6 page paper examines the position of the Golden Circle fruit juice drink LOL from a marketing perspective. The product and branding are examined using a SWOT framework to look at the strengths weaknesses, opportunities and threats. The bibliography cites 9 sources.

  • Marketing an Ice Rink

    This 4 page paper looks at a case study supplied by the student. Ice Land is an ice skating rink that wants to attract more customers, but marketing has only met with limited success. The paper looks at how and why the current marketing is failing to meet its targets and suggests a new approach. The bibliography cites 2 sources.

  • Online Marketing Strategy and the Case Study of Reg Vardy

    This 14 page paper examines a case study supplied by the student; Reg Vardy and uses the information to develop a new marketing and e-commerce strategy. The paper looks at how the interne may help a company that sells cars and advises the adoption of E-CRM. The bibliography cites 17 sources.

  • Marketing Campaign Case Study Development

    This 10 page paper designs a marketing campaign for a student health clinic that is to be held once a week in a rural school. The paper considers the service and the target market as well as the budget, then using marketing theory and the way it has been applied by commercial companies to a similar target to develop a hard hitting and effective campaign. The bibliography cites 6 sources.

  • Nail Clippers' Marketing

    This 12 page paper is a plan to launch a new style of nail clipper into the market. The paper starts with a Gantt chart showing the stages from development and manufacture to end user. The paper develops a marketing strategy, looks at positioning, target market, pricing, distribution and general strategy. An outline budget is also included. The bibliography cites 5 sources.

  • Nail Enamel Marketing

    This 5 page paper uses the 4 P’s model to develop a marketing plan for a new nail enamel (nail varnish). The paper considers the product, which is an environmentally friendly nail enamel, and the outlines how the product is developed for the market, along with the price, placement and promotion. The bibliography cites 6 sources.

  • Selling T-Shirts to China for the Beijing Olympics

    This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to the 2008 Beijing Olympics. The considers China as a destination for a business venture including aspects such as culture and commercial environment before considering how the product should be deigned and marketed. The last part of the paper assumes that the company is an international company and proposes a method of market entry. The bibliography cites 18 sources.

  • Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

    This 4 page paper looks at the marketing undertaken by Adidas during the 2008 Beijing Olympics looking at the sponsorship during the Olympics and the 'heritage' campaign considering how and why they were undertaken and assessing the results of the marketing actions. The bibliography cites 10 sources.

  • How to Encourage Smokers to Give Up Smoking

    This 12 page paper looks at the links between smoking and lung cancer and then uses theoretical constructs in order to design a social marketing campaign to encourage smokers to give up their habit. The bibliography cites 16 sources.

  • Primary Research Tools

    This 8 page paper looks at the use of focus groups and postal questionnaires in market research, considering the advantages and disadvantages of the different methods. The paper then presents a sample questionnaire suitable to be used by the automotive industry to assess desirable characteristics of cars and after sales service. The bibliography cites 3 sources.

  • Madagascar Resort Pricing, Placement, and Promotion

    This 4 page paper develops the outline and justification of a marketing plan for an up market resort in Madagascar. The product has already been created so the marketing plan looks only at the price, placement and the promotion. The bibliography cites 3 sources.

  • Marketing of Coca-Cola

    This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.

  • Marketing Communication Plan for Launching a Hair Gel

    This 16 page paper presents a marketing communication plan for a new type of hair gel. However, the process could be equally applied to any new product. Starting with the marketing communication objective the process, the strategies and tactics for delivering the message including the use of television, magazine and in store promotions. Te paper then considers budgeting and methods of evaluating the marketing. The bibliography cites 5 sources.

  • Target Market and Integrated Marketing Strategy for a New Archery Company

    This 8 page paper looks at a new archery company. The paper is written in two parts, the first part defines the primary and secondary target market. The second part of the paper develops a marketing strategy based on integrated marketing communication within the constraints of a very limited budget. The bibliography cites 5 sources.

  • Integrated Communication Strategies and Dog Food Marketing

    Strategy This 10 page paper considers how to build an integrated communication strategy for a brand. The writer does this by looking at Pedigree’s Cesar brand of dog food in conjunction with the five communication effects and the 4 P’s. The bibliography cites 10 sources.

  • Developing Marketing for McBride

    This 4 page paper considers the way in which McBride Financial Services may undertake market research in order to develop a marketing strategy, and then discusses the strategy and potential marketing mediums that may be used by the company. The paper is based on a case study supplied by the student. The bibliography cites 3 sources.

  • Home Depot's 5 Year Marketing Plan

    This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.

  • Marketing Lexus G's Series and Mercedes Benz E Class

    This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.

  • Global Marketing of Gordon's Gin

    This 11 page paper examines the Gordon's Gin brand, based on a case study provided by the student. The paper looks at the aspects if international marketing that the company needs to consider, such as the role of international marketing, a SWOT analysis, segmentation, target markets, positioning, market selection and strategy, competitive advantage, marketing communication and distribution issues. The bibliography cites 7 sources.

  • Volkswagen Eos; Marketing Case Study

    This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing plan including an assessment of the current market position of the car, a SWOT analysis, a potential marketing strategy and action plan and control measures. Following the outline marketing plan the paper suggests two attract marketing segments on the West Coast of America and proposes an alternative market coverage strategy. The bibliography cites five sources.

  • Marketing Plan for Grand Optics

    This 20 page paper, based on a case study provided by the student, is a marketing plan for opticians and eyewear company in the Middle East which wants to expand in order to increase revenue and profit. The marketing plan presents a strategy to increase revenues by expanding internationally with the use of a franchise model. The paper presents objectives, analyzes the situation of the company and presents a marketing strategy, including looking at the marketing mix and the budget. The bibliography cites 6 sources.

  • Marketing the Frigidaire Front-Loading Washing Machine

    A 3 page paper discussing a case study of Frigidaire's experiences in marketing the front-loading washing machine it introduced in 1996. The paper recommends that the company highlight the benefits that the consumer can expect directly, rather than addressing only the environmental benefits of the front-loading washer. Bibliography lists 1 source.

  • McDonalds in China

    This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food chains and increasing numbers of Chinese fast food chains. The paper starts with an introduction then presents an in-depth literature review looking at the history and existing strategies of McDonalds, the positions that McDonalds may choose to pursue and the strategies used in China. The paper then simulates primary research with consumers, including an in-depth methodology as well as a presentation and interpretation of the results. The final section of the paper pulls together the results of the literature review and the primary research in order to assess the use of different competitive advantages by McDonalds in China. The bibliography cites 60 sources.

  • How Samsung Compete in the UK Cellular Phone Market

    This 11 page paper investigates Samsung in the way in which they compete within the mobile, or cellular, telephone market in the UK. The paper gives a background to the company, and considers the company utilizing a market based view and a resource based view, followed by a PEST and a SWOT analysis. The bibliography cites 10 sources.

  • A Case Study of Profitable Business Strategies

    5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.

  • Post 1992 Motorola

    This 5 page paper assesses this firm's present position and addresses problems Motorola encountered during the 1990s. A SWOT analysis is included in this paper that looks at the company's past as well as its future. Bibliography lists 5 sources.

  • The Marketing of Neptune's Gold Seafood

    This 11 page paper is a marketing case study based in a case supplied by the student. Neptune Gourmet Seafood is a premium brand is seafood, selling at a good premium on the market. The company have invested and have increased supply beyond their premium market demand. The suggestion has been to start a lower priced mass market product but concerns exist for the impact this could have on the company’s existing brand and how it may devalue it directly or indirectly. The paper looks at the theory and the practice to consider how Neptune should respond and suggests a marketing strategy. The bibliography cites 14 sources.

  • The Marketing of New Zealand

    This 18 page paper looks at the 100% Pure New Zealand tourism campaign and assesses its effectiveness. The paper looks at the way in which tourism campaigns may be undertaken, and uses a different strategy seen in China a comparison. The campaign itself is then examined, looking at how it was presented as well as the results. The strengths and weaknesses of the campaign are then discussed with an assessment of the way in which it may be used in future. The bibliography cites 13 sources.

  • Hansa Pilsner Case Study; Marketing Questions

    This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.

  • Marketing Strategies for Coca Cola

    A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.

  • A Nike Inc. Corporation Overview

    This 6 page paper provides an overview of the corporation. Its history is explored and how it will fare in the struggling economy is discussed. Bibliography lists 8 sources.

  • Nokia in China

    This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been in the Chinese mobile or cellular telephone market. The paper is starts with an introduction which includes the aims of the research to identify the current position of Nokia in China and assess its’ level of success. The paper then undertakes an in-depth literature review looking at Nokia, its’ history and general developments and marketing strategies that have impacted on the way positioning has been developed. The literature review then considers China, the social economic and political influences and the way Nokia have developed operations in China and created their current marketing position. The paper then presents simulated primary research to assess the perception of the Nokia brand by consumers. This section includes the methodology and the presentation of the questionnaire and the results. The paper ends with a conclusion bringing together the primary research and the findings of the literature review. The bibliography cites 60 sources.

  • The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

    This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.

  • Market Plan for Kent's Organic Food

    This 10 page paper is written as a report for a consortium of organic farmers in Kent who have a limited budget but want to market their brand of organic foods nationally. The paper outlines an approach and then considers the target market and the media that should be utilised to meet the goals and stay within the budget. The bibliography cites 10 sources.

  • Developing a Communications Strategy for the American Red Cross

    This 20 page paper looks at the way in which an organizational communication strategy can be developed. Using the American Red Cross as an example potential communication goals identified, in the context of the current issues of faced by the organization. Following the establishment of the goals, the identity and profile the target markets is determined, the message developed, the communication channels selected and a plan for implementation is presented. The bibliography cites 8 sources.

  • Market Research on Frigidaire's Front Loading Washing Machines

    This 2.5 page paper continues the case study of Frigidaire's new front-loading washing machine. The essay begins with an overview of market segmentation and an outline of market research the company has that segments the market. The writer then recommends positioning strategies for marketing this new machine. Bibliography lists 1 sources.

  • The 4 P's of the iPad Marketing Mix

    This 5 page paper looks at the background of Apple and the marketing mix used by the firm to support iPad sales. The marketing mix is considered in terms of the international application and comparison are made to the way that competition use the marketing mix. The bibliography cites 3 sources.

  • The Water Market

    This 22 page paper is based on a case study supplied by the student. The paper examines the market for bottles water using a PEST analysis. The second part of the paper looks at some major bottles water suppliers, including Nestle, Group Danone, Coca Cola, PepsiCo and Suntory discussing the way they compete, the strengths and weaknesses of their strategies and the way that their strategies may be seen as a reaction to their rivals. The bibliography cites 10 sources.

  • Environmental Analysis for the Aqualim

    This 8 page paper is an environmental analysis that could be used when considering the launch of a new water saving device to be attached to showers. The paper looks at the macro environment in Australia and identifies the opportunities and threats that this new water conservation device; the Aqualim will face. The bibliography cites 8 sources.

  • CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

    This 13-page paper provides a marketing and quality overview of California Pizza Kitchen. Bibliography lists 12 sources.

  • Pizza Restaurant Weaknesses Case Study

    This 4 page paper considers a case where are weaknesses in a pizza restaurant. These weaknesses are employee attendance, performance, and culture along with operating in a competitive influence with a large number of competing and substitute products/businesses. The paper uses several marketing models to look at the way the company may deal wit the weaknesses and gain more business. The models used are competitive advantage and differentiation, positioning and the 4 P’s. The bibliography cites 4 sources.

  • The Importance of Branding

    This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item branding are compared and contrasted. Bibliography lists 6 sources.

  • BMW "Newness" and the Product Life Cycle (Case Study Analysis)

    This 4 page case study analysis focuses on the product life cycle. No bibliography.

  • Marketing Plan for a New Remote Control

    This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT analysis of the proposed new product and then identifies the target market and presents a marketing strategy. The bibliography cites 7 sources.

  • A Case Study of The Frigidaire Company

    This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.

  • The Skype EBay Merger

    This 14 page paper examines Skype and EBay as separate entities as well as a merged firm. Skype and Verizon are compared and contrasted. Recommendations are made. Bibliography lists 8 sources.

  • The Viability of a New Type of Smartphone

    This 8 page paper is based on a case study provided by the student. Immo are a company specializing in security, surveillance and communication equipment. They have developed a new type of smartphone which combines communication technology with personal protection. The paper considers whether or not the product to be launched, looking at the potential target market or markets, the characteristics of those markets, whether or not the product should be standardized or differentiated in the way in which marketing may take place. The bibliography cites 3 sources.

  • Marketing Plan for a New Product; Solar Powered Air Conditioning

    This 7 page paper is a marketing plan for a new product; solar powered air conditioning. The paper uses the 4 P's model which looks at the product, Price, placement and promotion. Each of these aspects is considered individually. The paper ends with a SWOT analysis examining the strengths, weaknesses, opportunities and threats of the product. The bibliography cites 2 sources.

  • An Assessment and Marketing Proposal for New Student Loans

    This 33 page paper is an outline and marketing campaign for the development and promotion of a new government backed student loan. The paper starts by looking at the role of marketing and the background to government backed financial products before looking at the new product, considering the advantages and disadvantages as well as performing a SWOT analysis and then presenting a potential marketing campaign with a marketing budget of £4 million. The bibliography cites 17 sources.

  • Annotated Bibliography on Special Interest Tourism

    This 8 page paper is an annotated bibliography looking at 10 articles concerning special interest tourism, specifically eco-tourism. The paper summarises each article or book and looks at how they are useful in writing a paper about special interest tourism in the global tourist industry.

  • Satanism Rumors and a Proctor and Gamble Trademark Study

    A 6 page paper. In the early 1980s, rumor began floating that Proctor & Gamble's Trademark represents the devil and Satanism. The Trademark was designed in the mid-1800s; it includes 13 stars and a bearded man-in-the-moon. The writer explains what the Trademark really represents and relates the company tried to modify the depiction in the early days only to have drastic results. The paper also discusses the revival of these absurd rumors in the mid-1990s and what the company did. The paper then goes on to discuss integrated marketing communication approaches and how P&G could use these tools to mitigate the negative impact each time these rumors surface. Bibliography lists 9 sources.

  • Travel Agency Marketing

    This 7 page paper looks at a business where sales are dropping and consider why, and how, they should carry out market research to identify who their customers are, what opportunities exist and how to use them to increase business. The paper then outlines marketing strategies that use this information.

  • Case Study: ONSET Ventures

    This 5 page paper examines the case study of ONSET Ventures, a venture capital company, and their funding of TallyUp, a start-up. Bibliography lists 1 source.

  • SWOT Analysis and Case Study of Video Concepts

    A 6 page 'SWOT' (Strengths, Weaknesses, Opportunities, Threats) analysis of a small video store that was doing quite well until Blockbuster Video moved to town. Two years after the arrival of Blockbuster, Video Concepts was still profitable, though only marginally so. It has been said that if the giant retailers are steamships plowing through the ocean, then the small local retailers have to be the cigarette boats zipping around and through them, changing direction at any given time. Video Concepts cannot hope to compete with Blockbuster's financial resources or national name; they must become actively involved in the community, stress their local ownership in a small North Carolina town where such things are important, and operate more on creativity than cash. Vid-Conc.wps

  • The Snapple Acquisition

    This 4 page paper examined Snapple and its products in the year 1992/3 immediately before the company was bought by Quaker looking at the structure of the product base according to the Boston Consulting Group matrix and then by the GE Matrix. The bibliography cites 6 sources.

  • Marketing Plan for a Golf School in Shanghai

    This 13 page paper is a marketing plan for a golf school located in Shanghai. The paper starts by considering the target market and then uses the model of the 4 P’s to outline the product, price, placement and promotion of the school. The bibliography cites 10 sources.

  • Marketing Plan for Blue Breeze Wind Park

    This 6 page paper develops a marketing plan for a company selling power with the provision and running of wind turbines. The initial primary market is farmers and ranchers with power companies targeted later in the company’s development. The bibliography cites 4 sources.

  • Zebra Beer

    This 3 page paper uses a case analysis to determine how Zebra Beer can best capture the market share it wants. Bibliography lists 3 sources.

  • Avon and Mary Kay Cosmetics

    A marketing paper of just under 11 pages, in which the writer compares Mary Kay Cosmetics and Avon, the Number 1 (Avon) and Number 2 (Mary Kay) direct sales cosmetics companies in the world. Included are the target market of each company, their strengths and some of their weaknesses. They both face great opportunity both home and abroad, and both seem to be determined to take advantage of that opportunity. Bibliography lists 11 sources.

  • Catalog Sales Decline of Land's End

    A 5 page look at Lands' End's marketing of catalogs throughout the United States. It is cited that sales continued to improve both for the company and for the catalog industry itself from about 1980 to 1989-- when decline suddenly began. Some of the reasons for this include significantly increased competition, rumors of postage increases & inter-state sales taxes, and Land's End's own internal failure to offer a diversified product line and to manage inventory effectively. Recommendations for improvement are made. The original case materials are no longer available. No Bibliography.

  • Toys 'R' Us' Marketing Techniques

    A 12 page research paper examining the recent fortunes of Toys R Us, the largest retailer of toys for kids of all ages, but mostly for the shorter ones. Considered 'unstoppable' throughout the 1980's, mass merchandisers, particularly Wal-Mart, stopped them very effectively in the early 1990's by using low-priced toys to attract more customers to their stores. Toys R Us has taken a hard look at their no-frills warehouse appearance and has decided to change it in hopes of making their stores fun places to be: if customers spend more time there, they'll spend more money, too. Nine references cited.

  • Marketing Case Study of Yahoo!

    A 7 page paper that outlines the development and marketing strategies of Yahoo! Inc., the company developed around the Internet search engine. Though this company is only 2 years old, the projections that can be determined by current figures demonstrate the wise management and development practices of the company and the complexity of new products currently being marketed. Bibliography lists 5 sources.

  • Business Case Study of Odor Eater Socks

    A 6 page paper dealing with the markets acceptability of odor eater sock products. A background of Chipman-Union is given along with an overview of their examination of the markets susceptibility to the marketing of Odor Eater socks. Includes conclusions regarding the proposed marketing of this product and a graph showing the publics receptiveness to buying Odor Eater products as compared to regular products. No Bibliography.

  • Case Study of Viacom and Its Media Industry Challenges

    A 6 page paper discussing information from a 1996 case study of Viacom. Viacom has become one of the country's largest provider of electronic entertainment since its creation in the mid-1980s in response to government anti-trust and deregulation pressures. Though by no means larger than most of its competitors, Viacom's solid base in all aspects of the entertainment industry ensures that it, or at least peices of it, will be able to sustain its formidable reputation as a market-share theif as the company gives each aspect the full attention of senior management. Bibliography lists 1 source.

  • Buckler Nonalcoholic Beer by Heineken

    A 10 page paper discussing marketing possibilities faced by Heineken in aiding the success of their nonalcoholic beer, Buckler. Heineken's overall goal is to be a European company headquartered in Amsterdam, rather than being a Dutch company that does business in Europe. Buckler has been available in France and Spain as well as the Netherlands since its launch, but Heineken has failed either to take advantage of the much larger markets of Germany and Great Britain, and also has failed to identify Buckler with Heineken. The company is well-respected, and it has taken the stance of throwing out Buckler as a stand-alone brand without benefit of identification with Heineken. The paper recommends that Heineken expand Buckler into Europe's two largest markets and give greater promotional freedom to the operating companies that produce and distribute the formulation. Bibliography lists 1 source.

  • Comparing Management at United, Delta, and American Airlines

    A 9 page paper discussing the management similarities of the three airlines. American, Delta and United Airlines are all commercial passenger air carriers. Beyond that, they have only a few similarities. All are old commercial carriers that were facing bankruptcy together until the US Postal Service approved air travel for the US Mail in 1925. There, they reached a point of divergence that continues today. It would seem that, because of the emphasis on employee ownership, United would be the 'best' to work for, at least as long as the pilots remain happy with their contract. The management style is appealing because it takes the employees into consideration perhaps more than the others do Bibliography lists 10 sources.

  • Business and Corporate Strategies of The Body Shop International

    This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.

  • Technology and Opening and Operating a Coffeehouse andDance Bar

    This 8 page report discusses opening and operating a coffeehouse/dance bar and the technology that can bring it all together in terms of entertainment, business functions, and management. Numerous challenges exist as part of the start-up process. However, owners of the club are profiled as determined to create a facility that is genuinely prepared to enter the future with every tool high technology can provide. Bibliography lists 5 sources.

  • Origins of Ford Motor Co. and its Current Strategic Development

    This 16 page paper considers briefly the origins of Ford and then looks to the 1990s and the strategic way in which it has developed. This includes acquisitions, collaborations, the use of the Internet and the search for a competitive advantage. The paper assesses its current position and make recommendations for the future. The bibliography cites 12 sources.

  • American Express' Marketing Strategy

    This 5 page paper examines the marketing strategy of American Express. Its rivalry and legal entanglements with Visa are duly noted. Bibliography lists 4 sources.

  • Marketing Strategies for Johnson and Johnson Company

    A 5 page overview of Johnson and Johnson, one of the world's largest and most successful health and personal care companies. Outlines the company's international interests and marketing strategies. Bibliography lists 4 sources.

  • An Overview Of the Company B.P. Oil

    6 pages in length. The writer discusses competitive environment, mission statement, organization chart, total quality management, business plan, government regulation, licensure, certification and accreditation as they relate to B.P. Oil. Bibliography lists 2 sources.

  • A Discussion of America West Airlines

    A 5 page paper discussing America West's competitive strategies. America West has been able to effectively compete against Southwest Airlines, American and Delta. This paper examines reasons it has been able to be effective and makes recommendations as to how it can enhance its competitive position, which is already strong in the limited number of markets it serves. Includes one chart; bibliography lists 1 source.

  • Franchise Opportunities Represented by Hilton Garden Inns

    This 20 page paper takes a look at this franchise opportunity and analyzes how it has fared in today's declining hotel market. The concept of franchising is evaluated in a general sense, in the hotel industry and in respect to the Garden Inn hotels specifically. Bibliography lists 16 sources.

  • Product Placement and Job Design of McDonald's

    This 7 page paper is written in tow parts. The first part looks at the job design at McDonalds by applying Hackman and Oldham's five core job dimensions. The second part of the paper considers product placement, and as an example looks at the 4 P's (price, place, product and promotion)of McDonalds and more specifically one product, its children's happy meals. The paper includes one diagram and the bibliography cites 4 sources.

  • Overview of the H.J. Heinz Company

    This 10 page paper provides an overview of this company as well as a look at its competitive position. The firm's marketing and financial strategies are examined.Bibliography lists 7 sources.

  • College Bookstore Marketing Plan

    This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.

  • Overview of Home Shopping Network

    This 10 page paper provides an overview of the Home Shopping Network (HSN) and where it is headed. The company is evaluated and compared with Amazon.com. Porter's five forces model is used to evaluate the company. Bibliography lists 12 sources.

 

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