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Number of Pages 7
This research paper: This 7 page paper looks at a case study supplied by the student and answers a set of 8 questions concerning the way that Real California Cheese (RCC) was marketed, such as the reasons behind the success of the campaign, the importance of the RCC certification as a brand mark, the development of brand personality, the consumer promotion strategies, use of public relations and the importance of the web site.
File: TS14_TERCCheese.doc
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