ESSAY ON: Rayovac Corporation - The Rechargeable Battery Opportunity

Number of Pages 5

This research paper: A 5 page paper based on Ivey Case 906A36. The paper assesses opportunities and risks of increased focus of rechargeable batteries in North America, recommending that Rayovac develop the market to take advantage of the high growth stage of the product life cycle. Bibliography lists 7 sources.

File: CC6_KSmktgRayo.rtf

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