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Number of Pages 5
This research paper: A 5 page paper discussing two items of the marketing mix for Under Armour, makers of performance sports apparel. Nike founder Phil Knight was not overly excited about the changes that needed to be made at Nike after it became a big company, but the alternative was even less appealing. It appears that Under Armour currently is facing many of the same types of choices and will need to respond to them in the manner of a large company rather than as a small one. Bibliography lists 7 sources.
File: CC6_KSmgmtUndArm.rtf
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