ESSAY ON: Lenovo; Marketing Strategy Analysis

Number of Pages 5

This research paper: This 5 page paper looks at the case of Lenovo, the purchaser of IBM's PC division. The marketing strategy of the Chinese company that trades in China under the name Legend is examined. The paper is provided on a case study supplied by the student. The bibliography cites 2 sources.

File: TS14_TElenovo.rtf

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