ESSAY ON: Developing A New Branding Strategy for A Fashion Firm

Number of Pages 17

This research paper: This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.

File: TS14_TEfashbrand.rtf

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