ESSAY ON: Launching Pringles in Italy

Number of Pages 5

This research paper: This 5 page paper is based on a case study supplied by the student. Procter & Gamble are preparing to launch Pringles in Italy, a number of relevant issues concerning this decision are discussed, including the flavors it should be used, the marketing message, the distribution medium and a price. The bibliography cites 2 sources.


File: TS14_TEpringitaly.rtf


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