ESSAY ON: Da Vinci Assessment using BAV

Number of Pages 6

This research paper: This 6 page paper is based on a case study supplied by the student. The paper answers 2 question. The first assesses Da Vinci brand furniture using the Brand Asset Valuator (BAV) before and after the scandal regarding Chinese made furniture being sold as Italian. The second question looks at three characteristics the firm may need to look at is launching a new made in China range. The bibliography cites 6 sources.

File: TS65_TEdavinci.doc

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