A 29 page paper discussing the effects of cultural differences between regions of the world and the need for advertisers to heed those differences. The differences of the psychology of advertising between Southeast Asia and Europe are more matters of cultural and economic differences than of any real differences among people. Europe is further divided into West and East, which in itself presents cultural and economic differences great enough to affect advertising efforts in each region. The bottom line is that advertisers still must adhere to the basics: identify and learn market targets; know the culture; work within both simultaneously. One caveat to remember is to ensure that at least one native speaker of each foreign language being attempted is involved in developing any new advertising campaign, thereby avoiding some of the advertising faux pas that the paper describes. Bibliography lists 20 sources.

An 8 page paper evaluating a statement that all attempts to explain other cultures still are made in terms of one that is not of that culture. In so doing, the very effort to explain the culture can be in error. It is necessary to know the differences in these populations for advertising purposes for advertising to be truly effective. Other aspects of marketing involve the need for still greater awareness of cultural differences of perception and reception of marketing messages. The inability of departing from the evaluation statement supports it. Bibliography lists 7 sources.

This 7-page paper focuses on the ethics of advertising, most specifically, advertising to children. Bibliography lists 5 sources.

A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.

This is a 5 page paper that provides an overview of gender stereotyping in advertising. The particular mechanisms by which ads affect culture are explored and examples are shown. Bibliography lists 10 sources.