Research Paper On Crm In Retail Sector

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • The Value of Customer Relationship Management for Web Based Retail Operations

    This 16 page paper considers the potential value implementing customer relationship management software to support increasing sales for an online retail company. The paper gives a brief a general overview of an online retail organization, and then presents an overview of the technology. The application of CRM is considered in terms of the benefits, how it fits in with the value chain, potential risks as well as enabling technology, potential approaches to implementation and associated costs. The bibliography cites 11 sources.

  • Retail Sector's Interpretation of Corporate Social Responsibility

    This 6 page paper examines how corporate social responsibility (CSR) has been interpreted by the retail sector by looking at the development and emergence of practices that are in line with CSR in the UK retail industry. The paper uses the examples of Anita Roddick's Body Shop and the supermarket chain Tesco. The bibliography cites 10 sources.

  • A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)

    This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.

  • Overview of Customer Relationship Management

    This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.

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