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Number of Pages 7
This research paper: This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana Republic, Old Navy and Forth and Towne. The paper examines the way the brands are differentiated in terms of positioning and target market and assesses whether it was due to cannibalization that the Gap brand has seen as decline or if there are other explanation. The bibliography cites 3 sources.
File: TS14_TEgapcase.rtf
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