ESSAY ON: Developing a Marketing Plan for Viagra

Number of Pages 12

This research paper: The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and approach to marketing as well as a PEST and SWOT analysis are used to assess the position of the brand. The general marketing strategy is then considered ands used as the basis for a proposed new marketing campaign. Eleven sources are cited in the bibliography of this twelve page paper.


File: TS65_TEviagra.doc


Send me this paper »

« Back to Topic Listings

Copyright © 2000-2024 The Paper Store Enterprises, Inc. & Fast Papers On-line.
All rights reserved. Search for your essay here.

U.S. based premium essay, research and
term papers service since 2000.