ESSAY ON: Questions on Southwest Airlines

Number of Pages 8

This research paper: This 8 page paper looks at the well know US Airline answering asset of questions concerning the marketing aspects of Southwest. The paper identifies the target market, identifies the ways in which Southwest is unique, the way that the product line matches the market targeted and the presentation of a positioning map. The bibliography cites 8 sources.


File: TS14_TEsouthquest.doc


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