ESSAY ON: A Case Study of The Frigidaire Company

Number of Pages 6

This research paper: This paper provides a case study conducted by the student regarding Frigidaire's front-loading washing machine. The author examines reasons why such an innovative product failed to meet market projections by using the Four P's marketing technique. This six page paper has one source listed in the bibliography.


File: MM12_PGfrig.rtf


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