ESSAY ON: Marketing of the iPad

Number of Pages 4

This research paper: This paper is written in two parts, the first looks at the target market, differentiation and competition in the tablet PC market and the competitive advantages leveraged by Apple in order to consider future marketing approaches for the iPad. The second section looks at the way a purchase of an iPad is made, using a five stage purchase model. Six sources are cited in the bibliography of this four page paper.


File: TS65_TEipadmstrat.doc


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