ESSAY ON: Mantero Case Study; Branding

Number of Pages 4

This research paper: This 4 page paper is based on a case study supplied by the student. Mantero is an Italian silk company who are seeing sales fall. The writer assesses the strength of the existing brand and considers the current potential communication could be utilized to enhance the brand. The bibliography cites resources.

File: TS14_TEmantero1.rtf

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