Research Paper On New Product Development

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Kirham Instruments Product Development

    A 6 page paper using Harvard Case 9-697-058 to assess the new product development process at Kirkham Industries. Kirkham supplies biochemical and biomedical researchers with specialized laboratory devices and equipment, and its management has determined that a centralized approach to management new product development would be beneficial. Results demonstrate that such centralization is counterproductive, however, and the paper recommends that Kirkham decentralize its product development efforts while still retaining management involvement. Bibliography lists 4 sources.

  • An Assessment and Marketing Proposal for New Student Loans

    This 33 page paper is an outline and marketing campaign for the development and promotion of a new government backed student loan. The paper starts by looking at the role of marketing and the background to government backed financial products before looking at the new product, considering the advantages and disadvantages as well as performing a SWOT analysis and then presenting a potential marketing campaign with a marketing budget of £4 million. The bibliography cites 17 sources.

  • Developing a New Product

    This 20 page paper considers the development and strategy formation for the launch of a new product. The example use is an electronic book, but may be any consumer product. The writer examines issues such as identifying the market, mission statements, market segments, financial targets and budgets, copyright and patent protection, perceptual mapping, conjoint analysis and market testing. The bibliography cites 10 sources.

  • Launching a New Product in International Markets; a Product Plan

    This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.

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