Research Paper On Impulse Buying Behaviour

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Impulse Buying

    A 4 page exploration of this consumer phenomenon. This paper identifies several factors that relate to impulse buying. Bibliography lists 2 sources.

  • Buying Green - Studies in Consumer Behavior

    Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists three sources. 99buygr.wps

  • Likelihood of Impulse Buying Assessed

    This 11 page paper considers the way impulse purchases are made. The paper begins with a consideration of purchase models and then uses data supplied by a the student to determine which groups of respondents to a survey are most likely to make an impulse purchase of a share. The result supplied by the student are in the form of a regression equation. The bibliography cites 4 sources.

  • Buying Behavior of Consumers

    A five page paper which looks at the factors which influence consumer buying behaviour and the way in which marketing strategies are formulated to take these influences into account. Bibliography lists 5 sources.

  • Consumer Behavior

    This 4 page paper discusses some aspects of consumer behavior, such as the stages in the buying process beginning with the perception of need and the level of involvement based on the type of purchasing. Bibliography lists 2 sources.

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