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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to the 2008 Beijing Olympics. The considers China as a destination for a business venture including aspects such as culture and commercial environment before considering how the product should be deigned and marketed. The last part of the paper assumes that the company is an international company and proposes a method of market entry. The bibliography cites 18 sources.
This 4 page paper looks at the marketing undertaken by Adidas during the 2008 Beijing Olympics looking at the sponsorship during the Olympics and the 'heritage' campaign considering how and why they were undertaken and assessing the results of the marketing actions. The bibliography cites 10 sources.
This 6 page paper examines the 2008 Olympics. Political aspects of its location are the focus of this paper. Bibliography lists 5 sources.
A 3 page look at China’s negotiations for limited Internet during the 2008 Olympics. Bibliography lists 3 sources.
In six pages this paper considers the possibility of holding the 2012 Olympics in New York City with a case study evaluation of Robert Moses performing a potential building site evaluation. Eight sources are cited in the bibliography.
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