Research Paper On Competitor Analysis

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Cinnabon; Competitive Analysis

    This 8 page paper examines Cinnabon and performs a strategic external analysis of the company in the wider environment. Using Porters Five Forces model as a framework to look at factors such as market attractiveness, major trends, value delivery systems as well as a customer and competitor analysis. The bibliography cites 9 sources.

  • Business Plan to Open a Chain of Fruit Juice Cafes

    This 14 page paper presents a business plan for the start-up of a new (fictitious) business selling fruit juices, fruit juice cocktails and smoothies. The plan proposes the opening of a chain of outlets with expansion using a franchise model from year three onwards. The plan includes information under growth and financial objectives, legal structure and ownership, finance, organisational structure, stockholders, marketing plan including customer and competitor analysis. The bibliography cites 5 sources.

  • Analysis of the Telecom Corporation of New Zealand

    This 12 page paper examines the Telecom Corporation of New Zealand, looking at their strategic profile, financial performance and the macro environment within which they are operating in order to identify the current opportunities and challenges that the company faces, including a competitor analysis. The bibliography cites 10 sources.

  • McDonald's in China; SWOT, PEST and Porters Five Forces Analysis

    This 8 page paper examines McDonald's in China. The paper presents a SWOT analysis examining the strengths, weaknesses opportunities and threats; a PEST analysis looking at the political, economic, social and technological influences; and finally a Porter's Five Forces analysis discussing the current competitors, the threat of new entrants, the power over buyers and suppliers and the power substitutes. The bibliography cites 16 sources.

  • A look at Hershey Foods

    A 5 page paper with an accompanying 12-slide PowerPoint® presentation. The paper discusses Hershey’s position in its industry, specifically by means of Porter’s Five Forces analysis and a SWOT analysis. A table compares 2003 performance of Hershey to that of its leading competitors (Cadbury-Schweppes, Mars Corp. and Nestlé) and its industry. Bibliography lists 6 sources.

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