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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 13-page paper provides a marketing and quality overview of California Pizza Kitchen. Bibliography lists 12 sources.
This 7 page paper considers the pricing strategy that is seen in the US pizza market. The paper begins by considering elasticity, and how sensitivity to price changes is dealt with by the different competitors. Issues such as promotional and predatory pricing are considers as is life cycle and the role of costing as well as differentiation in pricing strategy. Three companies are used to illustrate the patterns, these are Dominoes, Pizza Hut and Little Creasers. The bibliography cites 8 sources.
This 20 page paper examines a case study supplied by the student. Flying Pizza are a chain of upmarket pizza restaurants. One branch is under performing, has a terrible culture with low motivation and no training. The paper starts by looking at how change can be introduced and a training programme developed. The way in which learning styles will impact on training methods is considered in the second part of the paper, and the use of motivation theory and empowerment is looked at in the third part of the paper. Issues such as the development of an appraisal system and disciplinary and grievance procedures are also considered. The bibliography cites 7 sources.
A 4 page paper discussing cultural differences. Steve Kafka is an American of Czech origin and seeks to open a pizza franchise in the Czech Republic. The purpose here is to assess cultural and economic implications of Steve's plans using Hofstede's dimensions of cultural assessment. Bibliography lists 6 sources.
This 4 page paper considers a case where are weaknesses in a pizza restaurant. These weaknesses are employee attendance, performance, and culture along with operating in a competitive influence with a large number of competing and substitute products/businesses. The paper uses several marketing models to look at the way the company may deal wit the weaknesses and gain more business. The models used are competitive advantage and differentiation, positioning and the 4 P’s. The bibliography cites 4 sources.