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      In a paper of five pages, the author reflects on word of mouth and e-word of mouth (eWOM) as they influence consumer behaviors. The current literature reflects the importance of social networking and eWOM as major sources of communication with the tourism consumer base. User-driven content can influence opinions and drive consumer behaviors, but both positive and negative messages can occur in the same forum. Subsequently, companies must recognize the impacts of the varied messages that may appear in user-driven social media, as well as the way it can influence different consumers. The research provides an interesting perspective on the challenges and application of eWOM. Bibliography lists 5 sources. ... MORE

    • Challenges for Online Merchants

      E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping. This essay reports what a business must do to set up e-commerce capabilities. There is an emphasis on Online shopping carts. How does a merchant set these up? What challenges exist-shoppers abandon billions of dollars left in those carts but do not complete the sale. There are three sources used in this three page paper. ... MORE

    • Image Enhancement and Eating Disorders

      This paper contends photoshopping, the generic terms for the so called enhancement of images of the human form used in advertising, is likely linked to eating disorders. There are four sources in this six page paper. ... MORE

    • Article Review on Skin Care

      In a paper of three pages, the author reflects on an article entitled: Providing Patients with Information on Caring for Skin. The author identifies the major points in this article, including approaches taken to providing patients with adequate information on self-care for skin problems. ... MORE

    • An Overview of Language

      This essay presents a brief overview of why people need language, the conditions that govern the sort of language that people employ, and why languages can die. Four pages in length, five sources are cited. ... MORE

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