Research Paper On Auditing

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Competitive Market Audit and Analysis of Gatorade in Nigeria

    Gatorade, a subsidiary of Quaker Oats Company, is considering the market feasibility of Nigeria. Careful consideration has led to a need for a formalized market audit and analysis. The key to success in the Nigerian market is identifying solid opportunities, establishing close personal ties and being patient. This 8 page paper provides a market audit and analysis geared specifically for Gatorade and the sports drink industry for Nigeria. Considerations are dichotomized into product and market in order to facilitate a complete review. Bibliography lists 9 sources.

  • A New Market for PGI?

    This 8 page paper examines the case study provided by the student. The first part of the paper looks at research that a car insurance company has undertaken to assess the potential of entering the general insurance market. The second part of the paper undertakes a customer, internal industry audit. The third part of the paper uses the 4 P’s to consider the way that the organization may enter market. The bibliography cites 2 sources.

  • Year 2000 Crisis and How Y2K Can Be Successfully Managed

    A 10 page overview of the predicted computer/communications apocalypse and management techniques. The author concentrates on two areas of concern, date coding and the introduction of viruses based on the millenium and other biases. However, the larger view is taken of 'mainstream' date coding problems, and considers audit cases and costs. Mitigation focuses on internal and global management of the problem. Bibliography lists 15 sources.

  • Walt Disney's Strategic Management

    A 6 page paper discussing Disney strategy and management’s success in achieving its stated strategy. Disney is easy to disdain from the consumer’s view. It is nearly dictatorial in how it insists that customers react to its attractions policies, but consumers appear to neither notice nor object. It continues to grow and prosper, guided by a top management team committed to shareholder value and increasing attention to corporate governance. The paper includes a discussion of Porter’s five forces and Donaldson’s strategic audit. Bibliography lists 10 sources.

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