ESSAY ON: Why Are Female Stereotypes in Advertising Still Effective?

Number of Pages 52

This research paper: In an age of increasing liberation it may be seen as surprising that advertisers are still using many female stereotypes in their marketing. The paper is writer as a dissertation to examine this including a comprehensive literature review and the simulation of a primary research with relevant results. Fifty-four sources are cited in the bibliography of this fifty-two page paper.

File: TS14_TEfemadv.doc

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