This 8 page paper begins a short explanation of what Fair Trade means and the purpose of Fair Trade. The essay discusses Fair Trade as it applies to the United Kingdom, including data and statistics and consumers' perceptions of this type of product. The essay identifies some of the stores that strongly support Fair Trade and how they do so. Statistical data included. Bibliography lists 4 sources.

This 4 page paper discusses some aspects of consumer behavior, such as the stages in the buying process beginning with the perception of need and the level of involvement based on the type of purchasing. Bibliography lists 2 sources.

This 14 page paper examines the Coca Cola company looking at the background of the company and its market alignment. The paper then advocates a change in the employee culture and how employees are valued, to increase productivity, to lower costs and increase the positive level of perception in the eyes of the consumer. The paper outlines the analysis and then plans this change. The bibliography cites 16 sources.

A 14 page paper. For the last three decades there have been intermittent attempts at marketing campaigns that emphasize the environmental safety of products. Concern for the environment has become a common and popular theme among consumers in many regions of this world. This essay explains green marketing, the principles of green marketing, the past failures of green marketing and the different segments of green consumers. The second part of the essay discusses societal marketing, the principles of societal marketing, the movement towards sustainability and the concept of the triple bottom line, and Kotler's five societal marketing concepts for which companies should be responsible. The writer also comments on the reasons consumers became cynical about marketing campaigns promoting environmentally-safe products. Survey data are included. Bibliography lists 14 sources.

8 pages in length. According to Weeks, "Hegel created a profound analysis of human evolution and development, which encompassed all aspects of human knowledge and achievement." Indeed, the approach Hegel took toward understanding his own species was a holistic endeavor, one that encompassed the very essence of man's existence to include the spirit, sensory perception, consciousness and above all, true knowledge. Bibliography lists 5 sources.