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Number of Pages 8
This research paper: An 8 page paper that discusses the importance of measuring the effectiveness of communications and public relation programs. Included is a list of the different kinds of values associated with PR, the differences between the past and the present in terms of evaluating effectiveness, and guidelines for evaluating the economic value of the PR program, including a case study example. Bibliography lists 6 sources.
File: MM12_PGnpecpr.rtf
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