Research Paper On Customer Perception Towards Health Insurance
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Affordability of Health Insurance Letter to U.S. Senator Bill Frist
A 4 page letter to Senator Bill Frist, M.D., describing a citizen’s view of his inability to purchase health care insurance. A large and growing percentage of the American people are unable to afford any health care insurance of any kind, yet do not qualify for social assistance programs. While those who can afford insurance can buy it and those who live in poverty have full access to public health care programs, many of those of us who cannot afford either health care or health care insurance earn just enough that we also do not qualify for public assistance of any kind. Bibliography lists 3 sources.
A 5 page paper assessing MetLife’s management and marketing in terms of its strategy for the future. This old company went public in 2001 and now focuses on banking and total financial planning as well as life and health insurance. It seeks to be relevant to customers’ lives in the present, rather than being important only at some time in the future. The paper discusses the composition of the Board of Directors, actions by CEO Robert H. Benmosehe to effect the changes at MetLife, as well as the company’s marketing philosophy. Bibliography lists 5 sources.
A New Market for PGI?
This 8 page paper examines the case study provided by the student. The first part of the paper looks at research that a car insurance company has undertaken to assess the potential of entering the general insurance market. The second part of the paper undertakes a customer, internal industry audit. The third part of the paper uses the 4 P’s to consider the way that the organization may enter market. The bibliography cites 2 sources.
Apple Inc; Product Perception Maps
This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.