Research Paper On Hospitality Industry
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry
This 40 page paper, including executive summary, examines the way in which the Intercontinental hotel in Hong Kong may retain its position as the market leader in hospitality industry. After a brief introduction the paper examines the position of the hospitality industry in Hong Kong and then looks at the competition faced by Intercontinental. A SWOT analysis is used to analyse the position of the hotel internally and within a broader environment. Following the analysis innovative plans are presented that will help the hotel remain as an industry leader. The bibliography cites 12 sources.
Measuring Service Quality
This 11 page paper considers why the measurement of service quality is important in the tourism and hospitality industries and the way that both hard measures, looking at objective factors and soft measures that assess subjective elements of service should both be used. The paper then considers how subjective data can be collected and the usefulness of tools such as SERVQUAL. The bibliography cites 8 sources.