Research Paper On Nokia
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Nokia in China
This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been in the Chinese mobile or cellular telephone market. The paper is starts with an introduction which includes the aims of the research to identify the current position of Nokia in China and assess its’ level of success. The paper then undertakes an in-depth literature review looking at Nokia, its’ history and general developments and marketing strategies that have impacted on the way positioning has been developed. The literature review then considers China, the social economic and political influences and the way Nokia have developed operations in China and created their current marketing position. The paper then presents simulated primary research to assess the perception of the Nokia brand by consumers. This section includes the methodology and the presentation of the questionnaire and the results. The paper ends with a conclusion bringing together the primary research and the findings of the literature review. The bibliography cites 60 sources.
Nokia v iPhone
This 9 page paper looks at the launch of the new Nokia 5800 XpressMusic. The paper is written in 3 parts. The first part of the paper looks at the concept of environmental scanning and why it is important to marketers. The second part of the paper undertakes environmental scanning, using a PESTEL and SWOT analysis considering the position of Nokia with the launch of their first touch screen telephone with the online music service 'Comes with Music'. The last part of the paper outlines a marketing campaign that could be used to market the telephone. The bibliography cites 6 sources.