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Number of Pages 4
This research paper: A 4 page paper discussing the influence that persuasive advertising can have on consumers’ purchasing decisions. Many people like to think they are not influenced at all by the many advertising messages bombarding them each day. Closer inspection, however, reveals that we likely are affected by advertising more than we care to admit. In a single commercial break included within the “Dr. Phil” show airing on September 17, 2004, four separate commercials appealed to consumers’ search for value; desire for physical attractiveness; health concerns; and responsibility for their pets. No sources listed.
File: CC6_KSadvPersuade.rtf
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