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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 8 page paper is based on a case study provided by the student. Immo are a company specializing in security, surveillance and communication equipment. They have developed a new type of smartphone which combines communication technology with personal protection. The paper considers whether or not the product to be launched, looking at the potential target market or markets, the characteristics of those markets, whether or not the product should be standardized or differentiated in the way in which marketing may take place. The bibliography cites 3 sources.
This 15 page paper is an outline risk management document for the launch of a new product; a device that will allow card payments to be taken connecting to mobile devices such as a smartphone of laptop. The company, product and outline plan are assessed and the risk management requirements are discussed with reference to the ATOM process. The bibliography cites 4 sources.