Research Paper On Equity Market

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • A Facebook Group for Students - The Marketing Strategy

    The writer presents an assessment of the target market and a proposal for a strategy to market a Facebook group with the aim of helping marketing and business students. The paper begins with an in-depth assessment of the profile and motivation of the target market and then looks at the way marketing may take place, including the use of word of mouth to create cost effective marketing. Nineteen sources are cited in the bibliography of this nineteen page paper.

  • Measuring Brand Equity

    This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper considers the measurement of brand equity including looking at brand assets and liabilities. The second part of the paper looks at what it meant by hard equity and why it is different to brand equity. The third part of the paper looks at the work of Interbrand in measuring brand equity. The last part of the paper discuses how brands can act as signals and looks at the link between brand and hard equity. The bibliography cites 15 sources.

  • Achieving Equity in the Taxation System

    Using the concept of taxation equity, utilizing both horizontal and vertical equity, potential changes to the taxation system are considered to assess the way in which they may provide equity in the context of ability to pay and benefit. The paper references the ideas of Adam Smith. Fourteen sources are cited in the bibliography of this twelve page paper

  • Developing a Marketing Plan for Viagra

    The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and approach to marketing as well as a PEST and SWOT analysis are used to assess the position of the brand. The general marketing strategy is then considered ands used as the basis for a proposed new marketing campaign. Eleven sources are cited in the bibliography of this twelve page paper.

  • Advanced Report on Financial Markets in Australia

    In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates, with background considered along with constraints both regulatory and legal. Money markets, futures, warrant, derivatives, and equity are also examined. Five sources are cited in the bibliography.

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