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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
A 9 page paper that responds to specific student-generated questions regarding sports marketing management. Those topics include: an explanation of what sport marketing is; identifying fans; brand equity and management and how to enhance brand equity; using customer databases; niche marketing; and what service quality means. Examples are included throughout the paper. Bibliography lists 6 sources.
5 pages. This paper looks at international equity portfolios as far as the characteristics of cross-country return correlations for emerging market portfolios. Emerging market returns are said to be extremely volatile in comparison to return volatility in developed markets. But will adding emerging markets to a portfolio invested in developed markets tend to increase the overall portfolio risk or reduce it? Bibliography lists 5 sources.
This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper considers the measurement of brand equity including looking at brand assets and liabilities. The second part of the paper looks at what it meant by hard equity and why it is different to brand equity. The third part of the paper looks at the work of Interbrand in measuring brand equity. The last part of the paper discuses how brands can act as signals and looks at the link between brand and hard equity. The bibliography cites 15 sources.
This 12 page paper considers reforms to a taxation system to increase the tax paid by high earners by closing numerous loopholes and tax benefits and using the proceeds to reduce the income tax rate for low earners. The proposal is considered in the context of fairness and equity, looking at the way in which Adam Smith believed a taxation system should operate and considering the concept of horizontal equity and vertical equity. The bibliography cites 14 sources.
This 20 page paper looks at the potential impact of macro economic influences on equity prices, identifying relevant theories and assessing the way share prices are impacted by influences such as general economic growth, inflation and market structure, and then considers the way that these may be applied to the Nigerian Stock Exchange. The bibliography cites 20 sources.