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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 3 page paper looks at how or why go services management is important in attaining customer satisfaction. The paper starts by discussing what is meant by Guest service management, looks at why it is important and compares customer satisfaction with intangible and tangible goods. The paper then considers the way in which satisfaction can be measured. The bibliography cites 5 sources.
This 42-page paper discusses how the concept of customer service and satisfaction can be tied to the concept of Total Quality Management (TQM). The paper discusses the history and reasons for TQM, why it's so important to customer service and how these two match up. Also presented are case studies of how TQM has benefited customer satisfaction. Bibilography lists 15 sources.
A 5 page paper discussing continuous improvement as the most essential ingredient of Total Quality Management (TQM). The organization has the ability and the means to greatly improve processes and customer satisfaction by providing superlative customer service and asking the customer how the business could be improved. Customers' needs continually change; dedication to meeting those needs requires that those supplying customers change as well. This atmosphere creates an environment in which continuous improvement is indeed the single essential ingredient of TQM. Bibliography lists 7 sources.
This 12 page paper looks at service provision strategies, by examining a top class renowned restaurant; the Restaurant Gordon Ramsay, and considering the way that service is delivered and the processes, looking at standards hard and soft standards as well as the role of the employees and the role of the customers. The bibliography cites 10 sources.
A 12 page paper that presents a marketing analysis for a journal within the science communication field. This journal is unique because it has a number of target audiences, because it is a scholarly e-journal, and because it presents information regarding real world environmentalism, a relatively new field and one that is becoming increasingly more popular. The marketing analysis includes several subtopics that include but are not limited to: targeting positioning; customer satisfaction; competition analysis; customers and the 4Ps. Bibliography lists 7 sources.