Research Paper On Customer Satisfaction In Restaurants
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Guest Service Management and Customer Satisfaction
This 3 page paper looks at how or why go services management is important in attaining customer satisfaction. The paper starts by discussing what is meant by Guest service management, looks at why it is important and compares customer satisfaction with intangible and tangible goods. The paper then considers the way in which satisfaction can be measured. The bibliography cites 5 sources.
Total Quality Management and Customer Service
This 42-page paper discusses how the concept of customer service and satisfaction can be tied to the concept of Total Quality Management (TQM). The paper discusses the history and reasons for TQM, why it's so important to customer service and how these two match up. Also presented are case studies of how TQM has benefited customer satisfaction. Bibilography lists 15 sources.
Marketing Analysis of a Science Communication Journal
A 12 page paper that presents a marketing analysis for a journal within the science communication field. This journal is unique because it has a number of target audiences, because it is a scholarly e-journal, and because it presents information regarding real world environmentalism, a relatively new field and one that is becoming increasingly more popular. The marketing analysis includes several subtopics that include but are not limited to: targeting positioning; customer satisfaction; competition analysis; customers and the 4Ps. Bibliography lists 7 sources.