I accept receiving promo codes and other educational info from this company.
Get My Code
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 14 page report discusses the basics of strategic market management. In terms of the larger strategies involved in market management, strategy and specific management objectives must be truly responsive to both consumer needs and desires. These are very much the attitudes necessary for success in strategic market management as the world moves into the 21st century. The key to success in the face of global competition is to find the specific and unique niches that are not being served as well as they could be and then either exert or develop an organization’s strength and expertise. Bibliography lists 16 sources.
A 9 page paper that responds to specific student-generated questions regarding sports marketing management. Those topics include: an explanation of what sport marketing is; identifying fans; brand equity and management and how to enhance brand equity; using customer databases; niche marketing; and what service quality means. Examples are included throughout the paper. Bibliography lists 6 sources.
A 10 page paper that presents an overview of business administration and its primary functions. Discussed are the four major areas of skill required to build the framework of an effective and integrated business administration, which are the skills of overall management, business marketing, management accounting, and business statistics. Bibliography lists 7 sources.
Philip Kotler describes a method of marketing management, which applies to the success of the Marriott marketing strategies that began in 1985 as reported by Steve Swartz. Kotler's method is based on customer satisfaction that also satisfies the corporate goals. Bibliography lists 5 sources. jvMariot.rtf