ESSAY ON: Using Sporting Events as a Marketing Tool

Number of Pages 5

This research paper: This 5 page paper looks at the marketing strategy of advertising at sporting events. There is a focus on the Super Bowl, but there are other sporting events noted. Several companies are discussed including Heineken, Sealy, Monster.com and Hotjobs.com. Bibliography lists 6 sources.


File: RT13_SA145spt.rtf


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