Research Paper On Employer Branding And Talent Management

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Why is Talent Management Increasing in Popularity?

    This 16 page paper looks at the rise in interest in talent management. After defining what is meant by talent management the reasons that explain this increase are examined along with the methods and approaches to talent management that can be adopted, including the recruitment and training approaches. The bibliography cites 17 sources.

  • Evaluation of Talent Management Strategies; A Case Study Of a University

    This 50 page paper looks at the issue of talent management. The paper starts with an introduction with background, aims and objectives limitations. This is followed by an in-depth literature review that looks at relevant topics including the definition of talent, how it may be identified and the use of training and development programs and the value of mentoring in developing skills and talent. A methodology is presented for use in gathering primary data with the use of questionnaires to assess the way talent management is taking place in an organization. Simulates results are presented and discussed and recommendations are made based on the research findings and the literature review. The bibliography cites 36 sources.

  • Management and Sports Marketing

    A 9 page paper that responds to specific student-generated questions regarding sports marketing management. Those topics include: an explanation of what sport marketing is; identifying fans; brand equity and management and how to enhance brand equity; using customer databases; niche marketing; and what service quality means. Examples are included throughout the paper. Bibliography lists 6 sources.

  • Marketing and Brand Management at JetBlue

    This 10 page paper examines the brand management of JetBlue. The paper starts by looking at the company background and then considers the way that the branding has been used, assessing the performance in the context of branding and marketing theory and the way results may be seen in the financial performance. The paper ends by identifying areas where there may be weaknesses and room for improvement. The bibliography cites 16 sources.

  • Strategic Human Resource Management at Standard Chartered Bank

    This 20 page case study is written in three sections. Using a case study supplied by the student the first part compares the human resource management approaches of the Standard Chartered Bank to determine is the company us using strategic human resource management (SHRM). In the second section arguments are supplied to support the ongoing use of talent management strategies in an environment where costs need to be cut. The finak section discusses the importance of measurement to assess the success, or failure, of strategic HRM and suggests some measures suitable for the case study.

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