ESSAY ON: BRL Hardy Case Study

Number of Pages 9

This research paper: This 9 page paper is based on a case study supplied by the student looking at the Australian wine company BRL Hardy. Several questions unanswered including consideration of the way in which the company was successful following the merger, the causes of conflict between Steven Davies and Chris Carson in the way in which decisions could be made regarding the two new products; a new Italian wine and a product that specifically for the UK market called Kelly’s Revenge. The bibliography cites 4 sources.


File: TS14_TEwineBRLH.rtf


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