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Number of Pages 14
This research paper: E-commerce is becoming increasingly important. This 14 page paper looks at the way enabling technology increases the value of any internet presence and uses CRM systems as an example of how companies can utilize applications to increase sales, retain customers and generally benefit the business. The paper looks at the background and use of CRM applications and their architecture and then considers a specific company to look at how a CRM application has been put to use. The bibliography cites 15 sources.
File: TS14_TEenableec.rtf
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