Research Paper On Employer Branding Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Global Branding And Global Brands
An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.
This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.
History, Brands, and Product Life Cycles
This 4 page paper considers why a brand with a long history, or the perception of a long history may not be as successful as a more up to date brand. The paper considers the role of the product or brand lifecycle and the impact historical association may have on a brand and the need for brand renewal. Examples are cited to illustrate the points raised. The bibliography cites 4 sources.
Putting Company Brands on the Internet
This 7 page paper discusses the following quote "A brand is a brand regardless of its environment. Therefore, there is no need for a new theory of branding for the online environment, but merely a different approach to executing the brand’s essence". The paper assesses this statement with reference to marketing theory and practice arguing that the traditional approach may have the required knowledge but that a different approach needs to be adopted, especially for international brands. The bibliography cites 11 sources.
Marketing and Brand Management at JetBlue
This 10 page paper examines the brand management of JetBlue. The paper starts by looking at the company background and then considers the way that the branding has been used, assessing the performance in the context of branding and marketing theory and the way results may be seen in the financial performance. The paper ends by identifying areas where there may be weaknesses and room for improvement. The bibliography cites 16 sources.