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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 4 page paper looks at issues that may impact on the marketing of the iPad. The paper starts by identifying three potential environmental influences that may have an impact; increasing competition, technological development and economic changes. The paper then looks at the way Apple may leverage the opportunities or reduce the threats these factors may pose. The paper then ends by looking at the concept of marketing and why it is important for the iPad. The bibliography cites 9 sources.
This 4 page paper looks at Apples iPad, considering how it is and may be marketed in the future, including looking at the target market, differentiation and competition. The outline for a new proposal is presented. The second part of the paper then looks at a consumer purchase model and assesses the way it progresses with an iPad purchase. The bibliography cites 6 sources.
This 5 page paper looks at the background of Apple and the marketing mix used by the firm to support iPad sales. The marketing mix is considered in terms of the international application and comparison are made to the way that competition use the marketing mix. The bibliography cites 3 sources.
This 6 page paper is based in a case study supplied by the student looking at the negotiations surrounding the NBA player Juwan Howard in 1996. The paper starts by summarizing the entire negotiation process. The paper then presents the situation from the perspective of Howard ands both teams involved. The bibliography cites 1 source.
This 3 page paper looks at a case study of a firm operating in Germany and the US to assess potential future approaches to business in difficult economic climates and assesses production and pricing decision ands considers entering new markets. The bibliography cites 2 sources.