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Number of Pages 16
This research paper: A 16 page paper discussing the methods and rationale that Starbucks uses to expand into Asian countries, specifically China and Singapore. Starbucks already has found success in Japan and Singapore. It is progressing more slowly in China by design, but it is well on its way to achieving its long-term strategy for that country, which is to make it Starbucks' largest market second only to the US market. Bibliography lists 16 sources.
File: CC6_KSstarAsia.rtf
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