ESSAY ON: Transport Service Marketing And Service Quality Issues

Number of Pages 4

This research paper: This 4 page paper examines the issue of marketing and quality measurement in the transportation services, such as airlines, train and ship companies. The paper looks at how marketing may face different challenges, how they have been overcome and the way that quality measurement may be used to enhance marketing. The bibliography cites 6 sources.


File: TS14_TEtransmkt.rtf


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