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Number of Pages 15
This research paper: This 15 page paper looks at the concept and practice of cooperate branding and then compares and contrasts the branding of a company to the branding of a product. The discussion includes numerous real life examples to illustrate points raised and assesses the way a firm may choose between cooperate and product brandings strategies. The bibliography cites 16 sources.
File: TS14_TEcorpbrand.doc
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