A 5 page paper using the water cycle – the process by which water evaporates from the ocean to come back to earth as rain and then return to the ocean again – as a metaphor for marketing. The metaphor of marketing as a function of the water cycle can help marketers determine the degree to which they need to go in disseminating their marketing messages and where they need to focus. As it is undesirable for some areas to have too much rain while others suffer drought, marketers should seek to be more even in their coverage of target markets, both in geographical coverage and in the level of saturation they strive to achieve. Bibliography lists 6 sources.

A 5 page paper using the water cycle – the process by which water evaporates from the ocean to come back to earth as rain and then return to the ocean again – as a metaphor for marketing. The metaphor of marketing as a function of the water cycle can help marketers determine the degree to which they need to go in disseminating their marketing messages and where they need to focus. As it is undesirable for some areas to have too much rain while others suffer drought, marketers should seek to be more even in their coverage of target markets, both in geographical coverage and in the level of saturation they strive to achieve. Bibliography lists 6 sources.

A 5 page paper that argues the point that industry and an expanding population have done considerable damage to Florida's Everglades and the ecosystem that it supports. Emphasis is placed on the fact that the Everglades are being crowded by agricultural interests to the north and urban interests to the east, and the diversion of water from the rain forest to support these two interests is disrupting its natural cycle and leaving it short of needed water supplies. Bibliography lists 5 sources.

A 5 page paper discussing cola manufacturers' focus on bottled water as a product they can move along the product life cycle curve as dark, sugary colas continue to decline. Some marketers in the past have believed that consumers will buy anything they choose to place before us; astute marketers have come to understand that such is not the case. Consumers do need time to accept a new product, however, such as was the case with bottled water. Bibliography lists 2 sources.

This 3-page paper discusses the relationship between technology life cycles and innovation life cycles. Bibliography lists 2 sources.