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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 2.5 page paper continues the case study of Frigidaire's new front-loading washing machine. The essay begins with an overview of market segmentation and an outline of market research the company has that segments the market. The writer then recommends positioning strategies for marketing this new machine. Bibliography lists 1 sources.
This 10 page paper addresses Toyota's brake pedal problem in terms of International Operations Management based process improvements. The recommended model is the New Purchasing Operating Model as part of a Strategic Importance and Criticality Matrix. This matrix joins the Cost model with the Learning model. Bibliography lists 6 sources.
A 3 page paper discussing a case study of Frigidaire's experiences in marketing the front-loading washing machine it introduced in 1996. The paper recommends that the company highlight the benefits that the consumer can expect directly, rather than addressing only the environmental benefits of the front-loading washer. Bibliography lists 1 source.
This 4 page paper looks at three different products; a personal computer, a washing machine and an online MBA degree and discusses whether a multi-national company should adopt a global or a multi-country strategy for each of these products. The bibliography cites 4 sources.
This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.