Research Paper On Paris France
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
International Marketing, Strategy Shift, and Coca Cola
A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.
Novels of Danielle Steel
6 pages in length. The writer briefly discusses a common theme among nine of Steel's novels: Daddy, The Gift, Five Days In Paris, Silent Honor, The Ranch, Special Delivery, The Long Road Home, Mirror Image and Bittersweet. No additional sources cited.