Research Paper On Mcdonalds Food

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  • McDonalds in China

    This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food chains and increasing numbers of Chinese fast food chains. The paper starts with an introduction then presents an in-depth literature review looking at the history and existing strategies of McDonalds, the positions that McDonalds may choose to pursue and the strategies used in China. The paper then simulates primary research with consumers, including an in-depth methodology as well as a presentation and interpretation of the results. The final section of the paper pulls together the results of the literature review and the primary research in order to assess the use of different competitive advantages by McDonalds in China. The bibliography cites 60 sources.

  • McDonalds Financial Performance 2006 - 2008

    This 4 page paper performance a financial analysis looking at profit, efficiency and liquidity of the fast food Chain McDonalds for the years 2006 – 2008 and compares the appearance to two main competitors; Burger King and Yum! Brands. The bibliography cites 7 sources.

  • Logistic Management at McDonalds

    This 13 page paper looks at four components of logistics management; transportation, unitisation and packaging, storage and communications. The fast food chain McDonalds is examined by looking at way each of these logistical functions are undertaken within the firm. The bibliography cites 8 sources.

  • Marketing McDonalds

    This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing mix is used or could be used to create classic and operate conditioning. The paper focuses on the company’s marketing to children. The bibliography cites 9 sources.

  • McDonalds in Ireland

    This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments are approached. The strategic marketing analysis makes use of a BCG Matrix, Porters Five Forces model and a SWOT analysis. The bibliography cites 12 sources.

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