Lazard and the Investment Banking Industry
This 42 page paper is written in two parts. The first and largest part is an examination of the investment banking industry using a range of models, including a PEST analysis, Porters Five Forces Model, strategic group mapping, price and quantity dynamics, game theory, Yip's global drivers, Porters Diamond, Barlett and Goshal's model and the Uppsala Model. The second part of the paper examines Lazard using the tools of Mckinsey's 7 S's Model, Ansoff's Matrix, Porters generic strategies, BCG Matrix and the blue ocean strategy. The bibliography cites 38 sources.