Research Paper On Internet Marketing In India

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Internet Marketing Success

    This 10 page report discusses successful marketing on the world wide web. In 1998, the Internet was the venue for an estimated $1.7 billion in sales with users reporting being comfortable spending an average of $295 per purchase. Key strategies for successful Internet marketing differ from the strategies typically employed for an “offline” marketing campaign. The unique marketing medium that is the Internet must be looked at and utilized in equally unique ways. Bibliography lists 10 sources.

  • Internet Marketing of Nokia to Students

    This 26 page paper considers the role of the internet in order to assess if it is suited to the selling of Nokia mobile telephones and accessorises to a target market of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market and the product fit in with e-marketing concepts and how that market can be accessed. This includes discussion of internet service providers, e-commerce solution and security issues as well as marketing. The recommendation is that the advantages outweigh the disadvantages and that the launch of a site should proceed with caution. The bibliography cites 20 sources.

  • Japan and India as Potential Business Markets

    This 14 page paper looks at two potential new markets for a high-tech company wanting to expand. Two countries; Japan and India are assessed, looking at the conditions that indicate there is a good potential market for the company as well as the issues which may exert a negative impact. In addition to looking at the markets there is also a discussion to assess the most appropriate method of entry. The bibliography cites 15 sources.

  • Electronic Media and Direct Marketing

    This 13 page considers the following quote “…the power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills”. The paper looks at the role of direct marketing and how it is undertaken through electronic mediums such as the internet and how it has adapted and changed marketing. The bibliography cites 15 sources.

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