Research Paper On Impact Of Advertising On Consumer Behaviour

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  • Buying Green - Studies in Consumer Behavior

    Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists three sources. 99buygr.wps

  • Public Health Advertising v. Direct to Consumer Advertising

    A 9 page research paper that contrasts and compares US direct-to-consumer advertising for prescription drugs with the European approach, which emphasizes public health education because the advertising of name brand drugs in the EU is prohibited. The writer concludes that these two forms of advertising are converging and that this evolution offers a positive benefit to public health. Bibliography lists 10 sources.

  • Graphic Design and Feng Shui

    18 pages in length. Advertising is the lifeblood of any company; without it, there is little other way to reach one's target consumer. Indeed, there exist myriad methods and theories that lay claim to appealing to the most number of potential clients; however, there is yet another new and innovative way of approaching the complex and often confusing industry of advertising. The writer discusses how feng shui, a Chinese application that literally means "wind and water," represents an up and coming form of advertising in the graphic design industry. Bibliography lists 14 sources.

  • Benefiting and Educating Consumers Through Advertising

    A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.

  • Social Psychology and Advertising

    8 pages in length. That the advertising industry and social psychology are integrally related is indisputable. Indeed, the very foundation of advertising is to appeal to the core of one's social association by means of psychological allure. Within the framework of the advertising industry, social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups. Bibliography lists 7 sources.

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